Managing Editor, MoneySense

ABOUT MONEYSENSE

MoneySense is one of Canada's most trusted personal finance brands — award-winning, editorially independent, and relied on by millions of Canadians navigating financial milestones that matter most. We've been a fixture of Canadian financial life for over 25 years, and we remain as relevant and necessary as ever.

Since our acquisition by Ratehub Inc. in 2018, MoneySense has maintained full editorial independence while gaining the backing of a leading Canadian fintech. MoneySense provides the independent insight and expert context Canadians need to make smart financial decisions, while Ratehub provides the platform to act on them. Together, we help Canadians at every stage of their financial journey: Spend, Save, Borrow, Invest, and Protect.

We're at a pivotal moment for the brand. Readers are changing how they consume content, and AI is changing how they find it. In that world, the value of a human-led, trusted brand has never been higher, and there's a growing appetite for financial journalism that goes deeper than a quick answer. MoneySense has the editorial heritage, the data assets, and the fintech infrastructure to lead that evolution.

THE ROLE

As Managing Editor, you will own MoneySense's editorial output end-to-end, from strategy and planning to execution and performance. Reporting to the GM of Memberships, you will work at the intersection of editorial, product, and engineering to build a content engine that is credible, data-driven, and built for the modern Canadian reader. This is a foundational leadership role. You are the architect who will shape how MoneySense looks, speaks, and performs in its next chapter, by bridging the craft of journalism with the rigour of a data-driven product organisation.

YOUR RESPONSIBILITIES

Editorial Leadership & Strategy

• Own the end-to-end editorial process, ensuring every piece of content meets MoneySense’s high standards for accuracy, independence, and authority.
• Rethink the editorial calendar to reflect shifts in consumer behavior, prioritizing high-value, expert-led content that goes beyond simple search queries.
• Recruit, brief, and manage a roster of freelance contributors and vetted financial professionals (CFPs, tax experts, etc.) for quotes, columns, and the "Ask MoneySense" franchise.

Authoritative & Original Reporting 

• Assign and edit content optimized for both traditional search (SEO) and generative engines (GEO), prioritizing proprietary data, original reporting, and expert insight that AI cannot replicate.
• Produce data-led stories by combining Canadian public datasets (StatsCan, CMHC, Bank of Canada) with Ratehub’s proprietary data to generate unique financial insights.
• Lead reactive coverage for major financial events (e.g., Bank of Canada rate decisions), ensuring expert-led analysis is published and distributed within hours of an announcement.
• Develop reporting formats that feature real Canadians and expert commentary (e.g., financial profiles and annotated case studies) that go deeper than anything AI can generate.

Performance & Optimization

• Manage the update cycle for "Best of" guides and cornerstone content to ensure they remain accurate, competitive, and relevant for readers.
• Monitor performance metrics across Google Analytics, SEMrush, and other tools to identify shifts in how readers discover and interact with our content.
• Use data insights to optimize content, improving discoverability and the reader journey from first touchpoint to financial decision.
• Guide social media and newsletter distribution strategies, ensuring content is packaged effectively to drive audience retention and direct engagement.
• Oversee digital publishing workflows to ensure content is formatted and distributed in adherence to brand standards across all platforms.

Collaboration

• Work with product and engineering on interactive tools and content experiences that create reasons to visit and return to MoneySense.ca.
• Collaborate with sales on branded content and sponsorship packages while maintaining editorial independence.

YOUR QUALIFICATIONS

Required

• 5+ years of experience in digital journalism or editorial publishing, with at least 2 years in a leadership or senior editorial role.
• Deep knowledge of the Canadian personal finance landscape, including mortgages, investing, taxes, and banking.
• Proven ability to lead a content operation end-to-end, from initial strategy and commissioning to editing, publishing, and performance analysis.
• A track record of managing freelancers and subject-matter experts
• Expertise in SEO and a working knowledge of GEO, with the ability to turn search and generative engine data into an actionable editorial plan.
• Experience with newsletter platforms and audience engagement strategies designed to build direct reader relationships.
• Experience with data-led storytelling, including the ability to interpret public datasets (like StatsCan or CMHC) and translate them into reader-friendly insights.
• Exceptional editing skills, with a focus on accuracy, clarity, and maintaining a consistent brand voice across a large volume of content.
• Proficiency with the modern editorial stack, specifically WordPress (or similar CMS), SEMrush (or similar SEO tools), and Google Analytics.
• Bachelor’s degree or equivalent in Journalism, Communications, or a related field.

Nice-to-haves

• Professional financial designations (e.g., CFP, QAFP, or CSC) or a deep background in financial services.
• Experience with AI-aided workflow tools and a practical understanding of how to use them to improve editorial efficiency and research.

CULTURE FIT:

• Members first - we prioritise the interests and needs of our members above all else.We solve member pain points and focus on member satisfaction. We start with members, and end with the P&L.
• Growth mindset - we set ambitious goals and challenge the status quo. We take responsible risks and are accountable for our actions.
• Better together - we are One team with One common goal. We make our footprint bigger than our foot, leave our egos at the door, support each other to achieve great results as One company. 
• Run after problems - we tackle problems head on and focus on finding solutions. Obstacles are seen as opportunities for growth and innovation. We have the hard conversations and choose the harder right over the easier wrong. And we do it with a smile.
• Measure Learn Iterate Innovate - we focus on getting things done. We measure what matters, iterate, learn, iterate many times in a data-driven way, which is how we will innovate.

• Competitive Compensation: A salary that reflects your experience and the Canadian market.
• Remote-First Environment: The flexibility to work from anywhere in Canada, with occasional in-person team gatherings for collaboration.
• Flexible Hours: Autonomy to manage your schedule to support work-life balance.
• Comprehensive Benefits: Full health and dental coverage with no employee-paid premiums.
• RRSP Matching: A company-matched RRSP program to support your long-term financial goals.
• Professional Development: An individual training allowance to help you grow your skills and career.
• Team Socials: Regular events, both remote and in-person, to build connections across the organization.