Managing Director of Digital Strategy

Reports to: Chief of Communications
Location: Hybrid: Washington, D.C.
Status: Full-time, Salaried, Exempt
About Groundwork
Launched in 2018, Groundwork Collaborative is driven by the idea that We Are The Economy:
when all of us are doing well, that is when our economy thrives. We fight for progressive
economic policy and narrative change that builds accountable public power, breaks up
concentrations of private power, and affirmatively centers people too long left out of prosperity.
We understand that taken together, these actions will lead to a stronger and more resilient
economy. 
Groundwork’s unique structure – part strategic communications, part think tank, and part issue
advocacy organization – allows us to drive narrative and policy change with credibility,
expertise, and impact. We work with four core audiences – the media, policymakers, economic
policy experts, and grassroots organizations. We use targeted policy campaigns, timely
research and messaging to build a community across the progressive movement to advance a
truly inclusive economic worldview. 
Groundwork is looking for a savvy digital communications expert to serve as Managing Director
of Digital Strategy. This position will lead Groundwork’s digital media and communications
strategy, overseeing the full ecosystem of online communications — from social media and
influencer engagement to video, design, and multimedia storytelling.
The Managing Director will be responsible for building and managing a team that can execute a
comprehensive digital strategy for Groundwork that strategically leverages existing and
emerging digital platforms to reach new audiences with content packaged and delivered in a
way that makes the case for an economic worldview that centers working people.
As the Managing Director of Digital Strategy at Groundwork you will:
● Develop and execute a cohesive digital communications strategy aligned with
Groundwork’s broader narrative, messaging, and policy goals.
● Build and manage a team (including staff, consultants, and vendors) to execute timely
and effective social media content, graphic design, video, web content and analytics.
● Ensure all digital content conveys Groundwork’s voice and advances Groundwork’s
goals, including shaping narratives about the economy, promoting a progressive
economic worldview, and amplifying Groundwork’s research and analysis.
● Develop and execute digital rollout and amplification strategies for Groundwork policy
and communications outputs, including reports, briefs, polling, press statements, op-eds,
and other materials.
● Craft and oversee execution of a content strategy that incorporates social media
(X/Twitter, Instagram, TikTok, LinkedIn) as well as platforms like YouTube, Substack,
Reddit, Twitch, and others.
● Build relationships with digital influencers and creators, as well as alternate and new
media outlets (including podcasts, streamers, Substacks, etc.) to help Groundwork reach
new audiences.
● Closely track conversations and trending topics and identify rapid response opportunities
to advance progressive economic narratives in the digital landscape.
● Oversee design direction and supervise production of digital assets including short-form
videos, graphics, data visualizations, and other multimedia storytelling formats.
● Use data and analytics to track engagement, inform strategy, and optimize performance
across Groundwork’s social accounts and digital properties.
● Perform other duties as assigned.
About you
● You are a seasoned communications strategist with experience running the digital
operation for a Hill office, political campaign, or digital-forward advocacy or research
organization.
● You understand how to translate complex economic ideas into compelling digital content
that captures attention, drives engagement, and shifts narratives.
● You are ‘extremely online’ and closely track what is driving conversations across social
and digital platforms.
● You have a strong grasp of online ecosystems, influencer and creator dynamics, and
emerging media trends.
● You have experience producing or overseeing video, graphic design, and multimedia
storytelling.
● You are a strong writer who can draft high-quality, accurate, and compelling copy on
tight deadlines.
● You’re a pro at multitasking and working under tight deadlines in a rapid response
environment.
● You’re a creative and innovative team player willing to try new approaches to solving old
problems.
● You are detail oriented and organized.
● You have a proven ability to work collaboratively as part of a team.
● You’re committed to a just, inclusive, and robust economy that delivers opportunity and
dignity to all Americans.
In addition, it would be a bonus if…
● You have experience in data visualization and translating complex policy data into
compelling visual assets.
● You have a deep background or expertise in economic policy issues.
The salary range is $160,000 to $180,000 annually. We offer a generous benefits package,
including five weeks of vacation and personal leave, two week-long office closures, additional time off for floating and federal holidays, zero-premium health insurance, a generous HRA, a retirement match of up to 6%,12 weeks of paid parental leave with an option to take an additional 4 weeks unpaid, and health club and cell-phone reimbursements, among other benefits.
We are a hybrid workplace, with two days a week in the office and three days remote, as well as the occasional need to work in person for events and special projects.
Groundwork is a unionized workplace and is represented by the Nonprofit Professional Employees Union
(NPEU). This position is not in the bargaining unit.
To begin the application process, please submit an application on our career page, including your resume and a cover letter detailing your interest in this role. 
This announcement will remain posted until the position is filled.