Lead Engineer - Salesforce Marketing Cloud Engagement & Advanced
Experience Level: 6+ Years
Role Overview
We are looking for a Lead Engineer – Salesforce Marketing Cloud Engagement & Advanced + Data cloud to design, develop, and support scalable customer engagement solutions across the Salesforce ecosystem. This role requires deep expertise in Marketing Cloud Engagement, strong Data Cloud fundamentals, data architecture, integrations, and marketing automation. The ideal candidate will be a seasoned SFMC professional capable of owning end-to-end marketing technology pipelines, providing subject matter expertise across Marketing Cloud and Data Cloud, driving solution design, and working closely with business, operations, and technology teams to deliver customer-centric engagement programs at scale.
Key Responsibilities Marketing Cloud Engagement Development
• Design, develop, and maintain solutions across Journey Builder, Automation Studio, Contact Builder, Email Studio, and Mobile Studio.
• Build dynamic personalization and customer experiences using AMPscript, SSJS, HTML, CSS, and JavaScript.
• Develop reusable frameworks, templates, content blocks, and technical assets supporting scalable campaign execution.
• Configure and optimize customer journeys, triggered communications, and automated marketing processes. Data Cloud & Customer Data Management
• Design and support Data Cloud data ingestion, harmonization, identity resolution, and audience activation processes.
• Work with Data Streams, Data Model Objects (DMOs), Data Graphs, Calculated Insights, and Unified Individual profiles.
• Enable customer segmentation and activation use cases across Marketing Cloud Advanced and other Salesforce platforms.
• Collaborate with business and analytics teams to translate customer data requirements into scalable Data Cloud solutions. Data Architecture & Pipeline Ownership
• Design and manage Data Extensions, customer data models, contact architecture, and segmentation frameworks.
• Own data ingestion, transformation, quality assurance, and activation pipelines across Marketing Cloud and Data Cloud.
• Develop and optimize advanced SQL queries for audience creation, reporting, and customer data transformation.
• Ensure data governance, integrity, scalability, and performance across marketing technology solutions. Integrations & Solution Engineering
• Design and implement integrations between Salesforce platforms and enterprise systems using REST APIs, SOAP APIs, SFTP, webhooks, and native connectors.
• Support real-time and batch data exchange across CRM, CDP, analytics, and enterprise applications.
• Troubleshoot integration issues, automation failures, and data synchronization challenges.
• Partner with architecture and engineering teams to define scalable Martech solution patterns. Technical Leadership & Subject Matter Expertise
• Act as a subject matter expert for Salesforce Marketing Cloud Engagement and Data Cloud capabilities.
• Provide technical leadership during discovery, solution design, estimation, development, and deployment phases.
• Establish development standards, review code, and drive platform best practices.
• Mentor junior developers and contribute to team capability building.
• Stay current with Salesforce product innovations and recommend platform enhancements.
Mandatory Qualifications
Salesforce Marketing Cloud Expertise
• 6+ years of hands-on experience with Salesforce Marketing Cloud Engagement & Advanced.
• Understanding and working experience on Flow builder, Data model objects, Asset handling & Tagging.
• Strong experience with Journey Builder, Automation Studio, Contact Builder, Email Studio, and Mobile Studio.
• Advanced proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS. Salesforce Data Cloud Experience
• Hands-on experience with Salesforce Data Cloud implementation and configuration.
• Experience working with Data Streams, Data Model Objects (DMOs), Identity Resolution, Calculated Insights, and Audience Activation.
• Understanding of customer profile unification, segmentation, and data activation use cases. Data & SQL Skills
• Strong understanding of customer data architecture and relational data modeling.
• Advanced SQL expertise including joins, aggregations, data transformations, and query optimization.
• Experience handling large-scale customer datasets and marketing data pipelines. Integration Experience
• Proven experience implementing REST and SOAP API integrations.
• Experience integrating Salesforce platforms with CRM, analytics, CDP, and enterprise applications.
• Understanding of authentication, security, and API governance best practices.
Technical & Leadership Skills
• Strong troubleshooting and root-cause analysis capabilities.
• Ability to independently lead technical workstreams and complex initiatives.
• Excellent communication and stakeholder management skills.
• Ability to translate business requirements into scalable technical solutions.
Preferred Qualifications
• Experience with Salesforce Sales Cloud, Service Cloud, or Loyalty Management.
• Experience with Salesforce AI tools and applications (Einstein & Agentforce).
• Experience with Enterprise CDPs and customer data management platforms.
• Familiarity with CI/CD and release management practices for Salesforce Marketing Cloud.
• Salesforce Marketing Cloud Developer Certification.
• Salesforce Data Cloud Consultant Certification.
• Salesforce Marketing Cloud Consultant Certification.
Responsibilities• Design, develop, and maintain solutions across Journey Builder, Automation Studio, Contact Builder, Email Studio, and Mobile Studio.
• Build dynamic personalization and customer experiences using AMPscript, SSJS, HTML, CSS, and JavaScript.
• Develop reusable frameworks, templates, content blocks, and technical assets supporting scalable campaign execution.
• Configure and optimize customer journeys, triggered communications, and automated marketing processes. Data Cloud & Customer Data Management
• Design and support Data Cloud data ingestion, harmonization, identity resolution, and audience activation processes.
• Work with Data Streams, Data Model Objects (DMOs), Data Graphs, Calculated Insights, and Unified Individual profiles.
• Enable customer segmentation and activation use cases across Marketing Cloud Advanced and other Salesforce platforms.
• Collaborate with business and analytics teams to translate customer data requirements into scalable Data Cloud solutions. Data Architecture & Pipeline Ownership
• Design and manage Data Extensions, customer data models, contact architecture, and segmentation frameworks.
• Own data ingestion, transformation, quality assurance, and activation pipelines across Marketing Cloud and Data Cloud.
• Develop and optimize advanced SQL queries for audience creation, reporting, and customer data transformation.
• Ensure data governance, integrity, scalability, and performance across marketing technology solutions. Integrations & Solution Engineering
• Design and implement integrations between Salesforce platforms and enterprise systems using REST APIs, SOAP APIs, SFTP, webhooks, and native connectors.
• Support real-time and batch data exchange across CRM, CDP, analytics, and enterprise applications.
• Troubleshoot integration issues, automation failures, and data synchronization challenges.
• Partner with architecture and engineering teams to define scalable Martech solution patterns. Technical Leadership & Subject Matter Expertise
• Act as a subject matter expert for Salesforce Marketing Cloud Engagement and Data Cloud capabilities.
• Provide technical leadership during discovery, solution design, estimation, development, and deployment phases.
• Establish development standards, review code, and drive platform best practices.
• Mentor junior developers and contribute to team capability building.
• Stay current with Salesforce product innovations and recommend platform enhancements.
QualificationsGraduate in Computer Science, Data Science, or related field. 6+ years of experience in data engineering or related field.
Skills Required
- Graduate degree in Computer Science, Data Science, or a related field
- 6+ years of hands-on experience with Salesforce Marketing Cloud Engagement and Advanced
- Experience with Flow Builder, Data Model Objects, asset handling, and tagging
- Strong experience with Journey Builder, Automation Studio, Contact Builder, Email Studio, and Mobile Studio
- Advanced proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS
- Hands-on Salesforce Data Cloud implementation and configuration experience
- Experience with Data Streams, Data Model Objects, Identity Resolution, Calculated Insights, and Audience Activation
- Understanding of customer profile unification, segmentation, and data activation
- Strong customer data architecture and relational data modeling knowledge
- Advanced SQL expertise, including joins, aggregations, data transformations, and query optimization
- Experience handling large-scale customer datasets and marketing data pipelines
- Experience implementing REST and SOAP API integrations
- Experience integrating Salesforce platforms with CRM, analytics, CDP, and enterprise applications
- Understanding of authentication, security, and API governance best practices
- Strong troubleshooting and root-cause analysis skills
- Ability to independently lead technical workstreams and complex initiatives
- Excellent communication and stakeholder management skills
- Ability to translate business requirements into scalable technical solutions
- 6+ years of experience in data engineering or a related field
- Experience with Salesforce Sales Cloud, Service Cloud, or Loyalty Management
- Experience with Salesforce AI tools, including Einstein and Agentforce
- Experience with enterprise CDPs and customer data management platforms
- Familiarity with CI/CD and Salesforce Marketing Cloud release management
- Salesforce Marketing Cloud Developer Certification
- Salesforce Data Cloud Consultant Certification
- Salesforce Marketing Cloud Consultant Certification
EXL Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about EXL and has not been reviewed or approved by EXL.
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Healthcare Strength — Medical plan options include HSA, HRA, and PPO choices, with additional health-related programs such as disability coverage and an employee assistance program. Feedback suggests these options provide meaningful flexibility and coverage breadth for many roles.
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Leave & Time Off Breadth — Up to 20 days of paid time off, plus federal holidays and paid sick and safe time, are highlighted. Feedback suggests this leave structure is a notable benefit alongside core compensation.
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Retirement Support — A traditional and Roth 401(k) with up to a 3% company match and full vesting after one year is described. Feedback suggests this match and vesting timeline help bolster long-term savings.
EXL Insights
What We Do
Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward. For more information, visit www.exlservice.com.
