The Mgr Patient Acquisition & Consumer Engagement serves as OU Health’s strategic and operational lead for digital growth, overseeing the build and performance of OUHealth.com and the activation of our consumer technology stack. This role lives within Marketing and Growth and is responsible for working collaboratively across the entire organization, including with the OU College of Medicine, to deliver a frictionless digital experience that increases access, acquisition, and brand affinity.
Essential Responsibilities
Responsibilities listed in this section are core to the position. Inability to perform these responsibilities with or without an accommodation may result in disqualification from the position.
Lead the strategy, architecture, and execution of OUHealth.com, including site design, information hierarchy, UX, and platform integrations.
Work with Marketing leadership to develop a consumer technology roadmap, integrating Salesforce, CRM, analytics, and marketing automation tools for seamless patient journeys.
Direct a team to deliver high-performing, on-brand web experiences.
Partner with ETS and clinical operations to align web functionality with scheduling, access, and digital front-door initiatives.
Oversee analytics dashboards and KPI reporting (traffic, engagement, conversion, ROI); use insights to inform campaign optimization and growth planning in partnership with Market Intelligence.
Build and maintain governance models for content performance, accessibility, and compliance (HIPAA, ADA, SEO).
Manage vendor relationships for specialized web or martech projects, ensuring efficiency, quality, and cost control.
Drive adoption of digital tools that improve access (online scheduling, Find a Provider, virtual care integration).
Serve as primary liaison between Marketing and ETS on enterprise digital strategy.
General Responsibilities
Performs other duties as assigned.
Minimum Qualifications
Education Requirements
Bachelor’s Degree required.
Experience Requirements
At least 5 years' experience in digital marketing, patient acquisition, or digital product management with experience leading website or consumer experience initiatives in healthcare or a comparable regulated industry. At least 3 years of progressive leadership experience required.
License/Certification/Registration Requirements
None required.
Knowledge/Skills/Abilities
Deep understanding of healthcare consumerism and digital marketing principles.
Experience with enterprise CMS platforms (AEM, Drupal, Sitecore, or similar).
Working knowledge of Salesforce, marketing automation, and web analytics (GA4, Tag Manager, Looker Studio).
Strong leadership and project management skills across cross-functional teams.
Proven ability to translate marketing goals into scalable digital solutions.
Excellent communication and stakeholder management abilities.
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Current OU Health Employees - Please click HERE to login.OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more. We know that a total benefits and compensation package, designed to meet your specific needs both inside and outside of the work environment, create peace of mind for you and your family.Skills Required
- Bachelor's degree
- At least 5 years of experience in digital marketing, patient acquisition, or digital product management
- Experience leading website or consumer experience initiatives in healthcare or a comparable regulated industry
- At least 3 years of progressive leadership experience
- Deep understanding of healthcare consumerism and digital marketing principles
- Experience with enterprise CMS platforms such as AEM, Drupal, Sitecore, or similar
- Working knowledge of Salesforce, marketing automation, and web analytics including GA4, Tag Manager, and Looker Studio
- Strong leadership and project management skills across cross-functional teams
- Ability to translate marketing goals into scalable digital solutions
- Excellent communication and stakeholder management abilities
What We Do
OU Health is the state’s only comprehensive academic health system of hospitals, clinics and centers of excellence. With 11,000 employees and more than 1,300 physicians and advanced practice providers, OU Health is home to Oklahoma’s largest doctor network with a complete range of specialty care. OU Health serves Oklahoma and the region with the state’s only freestanding children’s hospital, the only National Cancer Institute-Designated OU Health Stephenson Cancer Center and Oklahoma’s flagship hospital, which serves as the state’s only Level 1 trauma center. Becker’s Hospital Review named University of Oklahoma Medical Center one of the 100 Great Hospitals in America for 2020. OU Health’s oncology program at OU Health Stephenson Cancer Center was named Oklahoma’s top facility for cancer care by U.S. News & World Report in its 2020-21 rankings. OU Health also was ranked by U.S. News & World Report as high performing in these specialties: Colon Surgery, COPD and Congestive Heart Failure. OU Health’s mission is to lead healthcare in patient care, education and research.
