Manager, Web Program Management

Posted 15 Days Ago
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Chicago, IL, USA
In-Office
113K-145K Annually
Senior level
Healthtech
It's your life. Live it beautifully.
The Role
Lead execution and optimization of Sono Bello's web initiatives for patient acquisition. Manage cross-functional delivery of CMS updates, local listings, A/B tests, SEO, analytics (GA4), vendor relationships, and program processes. Track performance, surface recommendations, and support AI/tool adoption to improve web experience and conversion.
Summary Generated by Built In

Sono Bello is America's top cosmetic surgery specialist, with 185+ board-certified surgeons who have performed over 300,000 laser liposuction and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows! We believe everyone deserves to have their best body today and pursue their best life now.

This position is based in the Chicago, IL area with the possibility of transitioning to a hybrid work model.

Sono Bello is the nation’s largest and fastest-growing provider of cosmetic surgery and a recognized category disruptor in aesthetic surgery. With a national network of 130+ centers, the company has built a scaled operating platform that delivers consistent outcomes while enabling growth and innovation in a historically fragmented market. 

We operate at the intersection of beauty, confidence, and healthcare. The patients we serve are making meaningful decisions about their bodies and their lives, and how we show up for them digitally matters enormously. People here are passionate, hold themselves to high standards, and do their best work in an environment where bold thinking is welcomed and results are what count. 

Sono Bello is entering a new phase of growth. We are expanding from a single-product company into a multi-product portfolio, investing in new services and capabilities, and building the digital infrastructure to support that ambition. Our website is one of the most important patient acquisition channels we have, and we are committed to making it perform at the highest level. 

Position Overview

The Manager, Web Program Management is responsible for the execution and optimization of Sono Bello's web initiatives in support of patient acquisition, appointment generation, and conversion. Reporting to the Director of Digital Product, you will work at the center of a cross-functional environment, partnering across Marketing, Technology, Operations, and external agencies to deliver web experiences that are high quality, scalable, and connected to business goals. 

This is a hands-on role. You are as comfortable updating center location details, managing local listings in tools like BirdEye, and coordinating CMS updates as you are building a project plan or presenting performance data to stakeholders. You bring operational discipline to a fast-moving environment, use data to drive continuous improvement, and do not wait to be told what needs fixing. 

KEY RESPONSIBILITIES 

Program coordination and delivery 

Support the Director of Digital Product in implementing the web roadmap. Coordinate execution across cross-functional teams to deliver web initiatives on time and within scope. Manage day-to-day project work including website updates, CMS changes, listing management, and feature releases. Track milestones, flag risks and dependencies early, and keep the right people informed. 

Optimization and performance tracking 

Support ongoing website optimization efforts including A/B testing, SEO, personalization, and UX improvements. Track and report on key performance indicators including traffic, engagement, and conversion. Translate data into clear summaries and surface actionable recommendations to the team. 

Process and operations 

Help build and maintain program processes including intake, prioritization, timelines, and resource coordination. Create visibility into project status for stakeholders at multiple levels. Identify issues before they become blockers and escalate thoughtfully when needed. 

AI and emerging tools 

Partner with the Director of Digital Product to explore and support implementation of AI agent solutions into web workflows. Bring curiosity and a practical mindset to new tools and approaches that can improve efficiency and the patient experience. 

Vendor and compliance coordination 

Coordinate with external agencies and vendors to support timely, high-quality delivery. Partner with Legal to ensure web content meets healthcare regulatory standards. Hold partners to clear expectations and follow through on accountability. 

QUALIFICATIONS & EXPERIENCE 

  • 5 to 7 years of experience in web program management, digital project management, or marketing operations in a fast-paced, cross-functional environment  
  • Hands-on experience with CMS platforms such as WordPress, Unbounce, or Adobe Experience Manager, including direct page building and content editing, not just oversight  
  • Working knowledge of HTML and CSS sufficient to communicate clearly with developers, flag issues, and manage QA  
  • Familiarity with local listings and reputation management platforms such as BirdEye, Yext, or similar, including multi-location data management  
  • Experience with A/B testing, SEO fundamentals, and conversion rate optimization  
  • Proficiency in web analytics tools including GA4, with the ability to translate performance data into clear updates for non-technical stakeholders  
  • Comfort with project management tools such as Smartsheet, Jira, Monday, etc. and the discipline to keep multiple workstreams organized and visible  
  • Proven ability to manage vendor and agency relationships with clear expectations and consistent follow-through  
  • Strong attention to detail, particularly in environments where operational accuracy across many locations matters  
  • Excellent communication and stakeholder management skills across technical and non-technical teams  
  • Experience in healthcare, retail, multi-unit consumer services, or similarly complex operational environments a plus 
  • Bachelor's degree in Business, Marketing, or a related field preferred 

WHO YOU ARE 

You are organized, detail-oriented, and good at keeping things moving across teams. You communicate clearly, follow through on what you commit to, and build trust by being reliable. You are comfortable switching between hands-on operational tasks and bigger picture project work without losing momentum on either. You bring a curious, problem-solving mindset to digital and you are motivated by seeing the work land well. 

WHY THIS ROLE MATTERS 

Sono Bello's website is where the patient journey begins for the vast majority of the people we serve. Getting that experience right, making it fast, clear, and easy to act on, directly drives business growth. This role helps make that happen by keeping the right initiatives on track and the right people aligned. 

For someone who wants meaningful digital work, real cross-functional exposure, and room to grow inside a high-performing team, this is a strong opportunity. 

COMPENSATION:

At Sono Bello, we believe that our team members are the keys to our success. The compensation range for this role is $113,000 - $145,000 + Bonus.

BENEFITS:

  • Medical
  • Dental
  • Vision
  • Life Insurance
  • 401K
  • EAP
  • PTO & Paid Holidays

#LI-VB1 #Remote




#LI-Hybrid #LI-VB1


#LI-Hybrid #LI-VB1

Compensation Range
$113,000$145,000 USD
Additional Bonus
$11,300$14,500 USD

Pay may vary by location, and actual compensation depends on factors like qualifications, experience, skills, and business needs. Sono Bello may adjust this range in the future. Full-time employees may also receive benefits such as incentives, equity, health coverage, 401(k) matching, paid time off, and parental leave.

Benefits Package includes Medical, Dental, Vision, Life Insurance, 401K, EAP, PTO, and Paid Holidays. (Benefits eligibility may vary based on employment status.)

For applicants located in CA: link

Skills Required

  • 5 to 7 years of experience in web program management, digital project management, or marketing operations
  • Hands-on experience with CMS platforms such as WordPress, Unbounce, or Adobe Experience Manager, including direct page building and content editing
  • Working knowledge of HTML and CSS sufficient to communicate with developers and manage QA
  • Familiarity with local listings and reputation management platforms such as BirdEye or Yext, including multi-location data management
  • Experience with A/B testing, SEO fundamentals, and conversion rate optimization
  • Proficiency in web analytics tools including GA4 and ability to translate performance data for non-technical stakeholders
  • Comfort with project management tools such as Smartsheet, Jira, or Monday and ability to keep multiple workstreams organized
  • Proven ability to manage vendor and agency relationships with clear expectations and follow-through
  • Strong attention to detail across many locations
  • Excellent communication and stakeholder management skills across technical and non-technical teams
  • Experience in healthcare, retail, multi-unit consumer services, or similarly complex operational environments
  • Bachelor's degree in Business, Marketing, or a related field
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The Company
HQ: Bellevue, WA
982 Employees
Year Founded: 2008

What We Do

In just over a decade, Sono Bello® has grown into an industry leader with 100+ locations spanning across the United States. Our growth is made possible by an amazing team of board-certified surgeons that are now over 185 strong, as well as our entire team of dedicated Sono Bello® employees. With our eyes to the future, we look forward to opening even more locations in the coming years. We also look forward to further advances in the tools and techniques of our craft, so we can always provide our customers with the most advanced micro-laser liposuction procedures and the most amazing results available. Sono Bello® believes body cosmetic procedures to be both a science and an art. Over the years, we’ve seen that when the two work together seamlessly, lives are changed for the better. This is why our team of highly skilled physicians only specialize in total body transformation, and it’s how we’ve been able to positively impact the lives of thousands of women and men nationwide since our beginning. Are you interested in joining the Nation’s largest and fastest growing cosmetic surgery practice? Check out our careers page for opportunities: https://bit.ly/47MPdjg

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