We’re looking for an experienced and creative leader to own the web team’s experimentation program and work to optimize customer acquisition. You will work closely with web and growth marketers to validate hypotheses that drive our ecommerce and sales-enabled businesses. You are an expert in growth optimization and you know which levers to pull to increase conversion rates. You’ll be working to actively anticipate potential challenges and emerging trends within projects, and quickly and effectively recommend solutions. You are motivated by learning what triggers our users to sign up and engage with our product. In line with Hootsuite's distributed workforce strategy, our flexible work arrangement allows for remote work or a hybrid model. This role is open to applicants located in BC, Alberta, Ontario, and the USA. In this role, you will report to the Manager, Web Acquisition.
WHAT YOU’LL DO:
- Lead the entire CRO/experimentation lifecycle on Hootsuite web properties. Oversee ideation, prioritization, execution/implementation, measurement, and iteration. Own the testing roadmap and reporting process for high-impact optimization initiatives
- Perform full scope of people management duties including hiring, coaching, development, performance management, and DE&I.
- Develop and maintain the processes, systems, technologies, and guidelines for web experimentation at Hootsuite
- Prioritize and roadmap experiments and initiatives in order to meet and exceed growth targets
- Own and improve specific growth metrics and KPIs such as acquisitions, upgrades, engagement, activity, retention, churn.
- Use website analytics and insights to inspire data-driven CRO hypotheses and strategies.
- Rapidly ideate, launch and analyze an ambitious number of low-complexity CRO tests
- Collaborate with web, copy, design, SEO and engineering teams to ideate and design experiments, and implement wins across relevant channels
- Work cross-functionally working groups in ideating and executing high-complexity tests
- Challenge and support the Web Growth team to think bigger and bolder and see experimentation as an incredible enabler of bold and radical thinking
- Using first principles and our track record of success, document and share experiment insights, wins and failures across the organization, including senior management and leadership
- Consult as a subject matter expert across the organization
- Perform other related duties as assigned
WHAT YOU’LL NEED:
- Extensive relevant experience and understanding of web testing methodologies, CRO and growth marketing, preferably in B2B SaaS, or equivalent combination of education and experience
- Advanced knowledge of tools and technologies of web experimentation: Mutiny, Tableau, 6Sense, Salesforce, basic SQL, Google Sheets/Excel, GA4, HTML/CSS/Javascript, etc.
- Comfortable working in a results-driven culture with accountability for hitting targets
- Deep understanding of how digital marketing channels drive traffic and conversions
- Experience managing many projects at once using project management tools (Wrike, Jira)
- Explaining complex ideas, problems and solutions in clear language
- Working autonomously and collaboratively within teams
- Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
- Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
- Priority Setting: focuses time/energy on the most important issues/opportunities. Clearly understand how to assess the importance of tasks and decisions
- Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
- Play to Win: challenges and supports others to get results but also develop new capabilities. Successfully develops the capacity and capability of the team
WHO YOU ARE:
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
- Curious. You are always learning and seeking ways to make things better.
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others
In all we do, our six guiding principles light the way:
Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp
One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe
Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed
Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile
Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses
Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies
Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
#LI-CH1
Canada Pay Range For This Role
$96,100—$134,700 CAD
US Pay Range For This Role
$102,300—$143,300 USD
Top Skills
What We Do
Hootsuite has been on the pulse of how people use social media for over a decade. As the global leader and world’s first social media management platform, we put social to work in every corner of every organization, from the smallest business to the largest enterprise. We are committed to helping customers harness the power of social media to ignite their brand and business.
How? Over time, we’ve adapted our software to help businesses reach their customers more efficiently across multiple platforms, improve their customer service and gain deeper analytics and consumer insights. Through our deep expertise in social media management, social insights, employee advocacy, and social customer care, we empower organizations to strategically grow their brands, businesses, and customer relationships – while guiding them through the wild world of social media.
Put simply, we help our customers with:
Social media marketing: Create, schedule, publish, and manage content and ad campaigns across social networks from a single dashboard. We help maximize the impact of social marketing by providing real-time insights, so customers can focus on other areas of their business.
Social care: By combining the power of conversational AI with the human touch of our customers’ team(s), our customer messaging platform delivers exceptional customer experiences at scale.
Social customer care: We help our customers meet their customers where they are at. Using Hootsuite, businesses can view and manage all of their customer conversations in one dashboard, providing service that’s seamless and personal.
Why Work With Us
As the creators of social media management, Hootsuite has been on the pulse of this dynamic and ever-changing space since our inception. Working at Hootsuite means being at the forefront of social innovation, tapping into courageous creativity to guide customers through the wild world of social, and helping to define what it means to ‘be social.’
Gallery
