Manager, Web Analytics, Content and User Insights

ROLE SUMMARY
The Manager, Web Analytics, Content and User Insights will play an important role within Pfizer's Media Measurement department. As a Manager within Pfizer's Web Analytics, Content and User Insights team, you will be responsible for leading the strategy and execution of web analytics, content optimization, and campaign analytics initiatives to enhance Pfizer's digital presence.
Leveraging a strong background in analytics and digital measurement, you will provide guidance and oversight for a team of analysts in producing reporting and insights that inform strategic decisions across Pfizer's digital properties and marketing campaigns. You will collaborate cross-functionally to understand business needs and identify opportunities to optimize performance. With an analytical and innovative mindset, you will help shape the future vision for digital measurement at Pfizer.
ROLE RESPONSIBILITIES

• Managing web analytics tracking and reporting to uncover trends, insights and opportunities to optimize content, user experience and campaign performance. This includes leveraging web analytics platforms and data visualizations.
• Collaborating cross-functionally with marketing, product, UX and engineering teams to align on key metrics, implement tracking, analyze performance data, and make informed recommendations.
• Monitoring website and campaign analytics dashboards on a daily and weekly basis, highlighting key findings and insights to stakeholders.
• Developing insightful monthly and quarterly performance reports and presentations covering key digital metrics, trends over time, analysis of changes, and recommended actions to drive continuous optimization.
• Conducting regular analysis of site content performance, user behavior flow and funnel analysis to identify enhancement opportunities that will improve engagement.
• Staying on top of industry best practices in leveraging web analytics and experimentation to create a superior digital experience and support business growth objectives.
• The Manager, Web Analytics and Content Intelligence will leverage strong analytical abilities, technical aptitude with web analytics platforms, and the capacity to communicate complex data insights clearly to both technical and non-technical stakeholders. This is an opportunity to have high impact using digital data to inform key business decisions.

BASIC QUALIFICATIONS

• Applicant must have a bachelor's degree with at least 5 years of experience; OR a master's degree with at least 3 years of experience; OR a PhD with 0+ years of experience; OR as associate's degree with 8 years of experience; OR a high school diploma (or equivalent) and 10 years of relevant experience.
• 3+ year or more years' experience in media analytics in a professional environment.
• Knowledgeable about the pharmaceutical, healthcare, or a related life sciences industry and in their assigned line of business.
• Acumen for analyzing data sets and providing actionable insights for executive decision making.
• Strong collaboration skills and the ability to work effectively with cross-functional teams, identifying risks and removing roadblocks to enable the teams to achieve successful delivery.
• Familiarity with data-driven media planning and buying approaches.
• Acumen for analyzing data sets and providing actionable insights for executive decision making.
• Strong collaboration skills and the ability to work effectively with cross-functional teams.
• Experience with web analytics tools such as Adobe Analytics (preferred), Google Analytics, or similar platforms, Adobe Tag Manager, A/B testing platforms, MTA tools, Dynamic Creative Optimization, and AI products.
• Ability to contribute to cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery.
• Strong writing, presentation, and influencing skills.
• Ability to thrive under pressure, take accountability, and meet deadlines, strong attention to detail.
• Excellent listening, time management, organizational and interpersonal skills.
• Demonstrated ability to work in a team environment.
• Exceptional interpersonal skills.
• Creative, innovative problem solver who leads with insights derived from data.
• Experience with Microsoft tools such as Word, PowerPoint, Excel, Teams.
• Team player, flexible, adaptable, energized and ready to roll of their sleeves to help create this new function within Media Measurement!

OTHER JOB DETAILS

• Last Day to Apply: Jan 6th
• Work Location Assignment: Hybrid, requires 2 -3 days per week from site

The annual base salary for this position ranges from $93,500.00 to $155,900.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 12.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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