As the Trade Marketing Manager, Small Format, you will be a key member of the Red Bull North America (RBNA) Sales and Trade Marketing team calling on Convenience retailers such as Allsups/Yesway, Weigel’s, Extra Mile, and Town Pump. You will lead the development and implementation of Point of Sale (POS) solutions, from concept to delivery, for assigned accounts. You must understand the retail environment to develop merchandising solutions, have an eye on trends and the future of in-store marketing, a desire to understand shoppers, and above all else, the drive to win versus competition and look like #1 in-store.
With a focus on Convenience retailers within the Small Format channel, you will oversee the POS development for assigned customers and support as the subject matter expert of in-store merchandising solutions. You will report to the Senior Manager of Trade Marketing, Small Format and be located in Santa Monica, California.
Job DescriptionOWN RETAIL VISIBILITY STRATEGY
Develop and implement Trade Marketing strategies that align with overall business objectives and enhance brand presence in the marketplace.
Serve as the subject matter expert for assigned accounts’ POS and merchandising plans.
Develop POS solutions that serve the needs of assigned customers, complement shopper behavior, and ensure Red Bull looks like #1 in-store
Support the annual Small Format business plan process with strategy and guidelines on effective POS solutions to achieve commercial and brand objectives.
Oversee custom POS requests for assigned accounts to ensure alignment with RBNA strategy, budget, and brand standards.
DEVELOP NEW POS INNOVATIONS
Lead the development of new POS innovations between Brand, Sales, Global Trade Marketing, Finance, and vendor network.
Work with external creative agencies and suppliers for the development, sampling, and final delivery of innovative POS tools
Build and maintain strong relationships with key suppliers to enhance collaboration on promotional activities and merchandising efforts.
Proactively identify new industry technical innovations & prioritize testing based on business impact and customer needs.
Stay up to date on industry trend analysis, competitive activity, and changing shopper behaviors through research, industry publications, events, insight reports, and supplier relationships.
Identify sustainable materials and practices in POS development to align with global sustainability goals.
Responsible for new POS item profiling across internal resources and socialization within the business
LOOK LIKE #1 IN STORE
Strengthen the Look of Success and retail visibility strategy across assigned projects and accounts.
Understand and implement RBNA marketing strategies to enhance retail presence, compliance, and POS effectiveness.
Drive Trade Marketing strategies through regular market visits, customer/sales team meetings, and Distribution Partner ride-alongs
Proactively seek opportunities to drive innovation and optimization of Red Bull’s brand presence at retail.
Identify growth opportunities and create action plans for key accounts
Develop and distribute Trade Marketing resources and tools
PROJECT MANAGEMENT
Own project tasks, timelines, updates, and improve workflows within PM tool
Collaborate cross-functionally to deliver projects on-time, on-budget and exceed customers’ expectations
Leverage data and insights to inform POS projects, ensuring decisions align with customer and channel-specific needs
Evaluate the effectiveness of the trade marketing activities and report on the results and insights
Identify opportunities to improve project workflows and refine processes
Responsible for budget and spend management
Qualifications4+ years of consumer goods industry experience with exposure to retailers required
Bachelor’s Degree required
Vital planning, prioritization, and project management competencies
Strong interpersonal skills that facilitate cross-department networking
Technical Knowledge of POS Production (Print, Permanent, Temporary) preferred
Experience working with Agencies or Production suppliers preferred
Must be proficient in Microsoft Excel, Outlook, and PowerPoint
Additional InformationThis position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,000 - $128,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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