Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY: $82,500 - $93,000, bonus eligible
SCHEDULE: Hybrid
COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY: As the Trade Marketing Manager at Elysian Brewing, you play a crucial role in developing and executing strategic marketing initiatives to boost brand awareness and drive sales in the competitive craft beer industry. Collaborating with marketing teammates, sales teams, internal stakeholders, network distributors, and external partners and properties, your focus is on creating impactful trade marketing programs and activations aligned with the Elysian Brewing master brand and Elysian's family of brands. Your duties include managing at-retail Point-of-Consumer Materials, retail programming, sweeps, couponing, program and brand sales tools, and overseeing merchandise procurement for both on- and off-premise trimester programming. Additionally, you provide vital support to the sales team, addressing additional requests such as off-cycle programming, partner programming, mobile asset, sponsorship activation and venue execution. Moreover, you oversee asset management across various digital platforms, ensuring Elysian brand and trade assets are organized, up-to-date and easily accessible. Join us in shaping Elysian Brewing's success and making a lasting impact in the craft beer market.
JOB RESPONSIBILITES:
Develop and administer a strategic promotional plan (using trade assets and merchandise) in coordination with the overarching annual plan for the brewery and key brands. This plan will include channel architecture, asset coordination and development, and partnering with brand team in creating route to market and consumer journey insights and plans.
Work collaboratively with the other functional teams within the broader Elysian and Craft West brand marketing organization to ensure alignment with overarching brand, media, comms and in-market activation plans.
Execute against the brand calendar, including experiential pulse points, trade tactics, programming, and promotion.
Partner with the brand team to build trade and brand activations that leverage a wide variety of sponsorships with properties, brands and creators, including trade assets for on/off premise, event activations and more.
Work in coordination with the Craft West Sales Team and assist in their sales efforts both within the wholesaler network and in-market through cohesive trade, POCM, on/off premise tools, and programming strategies.
Liaison with the Anheuser-Busch Commercial Strategy Office on executional tactics and strategic planning for trade and merchandise programs, leveraging all available insights to make data-led creative and resource-allocation decisions.
Work in collaboration with Craft West’s creative team and Elysian’s trade agencies on the development of annual/trimester trade playbooks, messaging, overall look/feel of the brand at trade, and campaign execution, monitoring and reporting on the effectiveness and leveraging data and insights to develop creative new ideas.
Develop clear, cohesive brand briefs for cross-functional collaboration with the marketing org and relevant agencies. Present ideas, concepts and strategies to the Brand Team, Sales Team & relevant Anheuser-Busch stakeholders.
Lead procurement strategy and execution for promotional and trade merchandise for buying windows and year-round on-demand, as well as the development of new items designed to engage with the Elysian consumer.
Management and organization of all trade assets across digital platforms, ensuring that all relevant visual/graphical assets are up-to-date and readily available.
Strong strategic communication internally and externally ensuring the Elysian’s brands are represented as best-in-class across all channels.
Other duties as assigned by manager.
JOB QUALIFICATIONS:
Bachelor’s Degree required.
5+ years experience required with a background in marketing, trade marketing or merchandising.
Experience working in alcoholic beverages or CPG a plus.
Awareness of the craft beer consumer, and adult beverage industry is a plus.
Ability to balance the pressure of high-volume productivity with outstanding quality of work.
Ability to manage a broad portfolio of activations, assets, and campaigns.
Proven ability to manage event and/or activation production with heavy emphasis on consumer engagement.
Experience managing external client teams and/or agencies, with a keen ability to drive engagement and performance.
Skillful at presenting information effectively and clearly; not fearful of presenting ideas or plans to a group of stakeholders or driving excitement through presenting ideas internally.
Experience in trade marketing, merchandising, e-commerce or other CPG companies.
Creative, resourceful, attention to detail, self-motivated, and is able to handle multiple issues at once while helping contribute to a positive work environment.
Excellent time and project management skills, written, and verbal communications skills.
WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
Skills Required
- Bachelor's Degree
- 5+ years experience in marketing, trade marketing, or merchandising
- Experience working in alcoholic beverages or CPG
- Awareness of craft beer consumer and adult beverage industry
- Ability to balance high-volume productivity with outstanding quality of work
- Ability to manage a broad portfolio of activations, assets, and campaigns
- Proven ability to manage event and activation production with strong consumer engagement
- Experience managing external client teams and/or agencies
- Strong presentation skills; comfortable presenting to stakeholders
- Experience in trade marketing, merchandising, e-commerce or other CPG companies
- Excellent time and project management, written and verbal communication skills
Anheuser-Busch Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Anheuser-Busch and has not been reviewed or approved by Anheuser-Busch.
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Healthcare Strength — Health coverage is described as comprehensive, with medical, dental, and vision often fully covered and supported by wellness programs that can reduce costs. On‑site resources and an employee assistance program further reinforce the depth of the offering.
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Retirement Support — Retirement programs feature a notably strong 401(k) match and access to pension arrangements for certain groups. Recent collective bargaining improvements strengthened retirement security for covered brewery roles.
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Leave & Time Off Breadth — Parental leave, PTO, and sick time are presented as robust, with brewery roles seeing expanded vacation accrual under the current contract. Day‑one eligibility and family support resources add practical flexibility for time away.
Anheuser-Busch Insights
What We Do
For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
