Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY: $129,600-$153,900, bonus and long-term incentive eligible
COMPANY:
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY:
We are looking for a Trade Marketing Manager focused on Budweiser and the Budweiser Brand Family. This role will own the development of below the line programming, POS / POCM, merch, novelties, wearables and communications for one of the fastest growing brands in the Anheuser-Busch portfolio.
JOB RESPONSIBILITIES:
Own National Trade Marketing Strategy, by bringing insights, sales and marketing knowledge to below the line program development
Provide consumer and shopper connected solutions based on Shopper Occasions & Insights to drive Brand performance across all Channels
Build impactful programs and execution toolkits to support key selling moments
Lead Below the Line (BTL) Briefs with our Agency Partners
Own the execution of all branded content at the shopper level by collaborating closely with our Shopper team and national retail/regional sales teams
Own retail hook/tactic development and execution
Form and maintain ongoing touchpoints between cross functional sales and marketing teams both nationally and regionally to make sure our programs work for all key markets/retailers and our sales teams are aware of our priorities and trade programs
Adhere to all deadlines, specifically the trade asset Buying Window Calendar Timeframe as outlined
Continually research new and innovative ways to communicating our messaging with shoppers at retail by testing assets with insights partner to ensure benchmarks are being exceeded for shoppers
Lead Program Performance expectations and execution at retail and provide insights to improve both current and future programs – report back to brand team on routine basis
Analyze return on investment (ROI) and trade asset sales
minimal travel
5 days in office
JOB QUALIFICATIONS:
5+ years of Consumer Packaged Goods (CPG) sales or marketing experience - alcohol industry preferred
Strong experience in analyzing information and making insightful recommendations
Highly organized with ability to handle priorities and coordinate multiple projects
Effective presentation and communication skills with experience presenting to key partners
WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
Skills Required
- 5+ years of Consumer Packaged Goods (CPG) sales or marketing experience
- Alcohol industry experience
- Strong experience analyzing information and making insightful recommendations
- Highly organized with ability to handle priorities and coordinate multiple projects
- Effective presentation and communication skills with experience presenting to key partners
- Ability to work in-office five days a week
Anheuser-Busch Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Anheuser-Busch and has not been reviewed or approved by Anheuser-Busch.
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Healthcare Strength — Health coverage is described as comprehensive, with medical, dental, and vision often fully covered and supported by wellness programs that can reduce costs. On‑site resources and an employee assistance program further reinforce the depth of the offering.
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Retirement Support — Retirement programs feature a notably strong 401(k) match and access to pension arrangements for certain groups. Recent collective bargaining improvements strengthened retirement security for covered brewery roles.
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Leave & Time Off Breadth — Parental leave, PTO, and sick time are presented as robust, with brewery roles seeing expanded vacation accrual under the current contract. Day‑one eligibility and family support resources add practical flexibility for time away.
Anheuser-Busch Insights
What We Do
For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
