Manager, Trade Marketing - Ciroc and Lobos

Job Title: Manager, Trade Marketing Ciroc and Lobos

About the role:

The Trade Marketing Manager is responsible for bringing brand and commercial plans to life in the market. Sitting at the intersection of brand strategy and sales execution, this role translates national priorities into deliverable, channel-ready programming that drives visibility, conversion, and share growth.

This role partners closely with Brand, Shopper, Strategic Accounts and Field, and agency or partner teams to develop commercial assets, manage campaign execution, and support field sales teams with tools and guidance for in-market success.

Key Responsibilities:

• Translate brand plans into commercially viable programs, tailored to channel, customer, and execution needs
• Lead the development of program toolkits, creative assets, and activation briefs in partnership with agency partners
• Serve as the day-to-day connection between Brand Marketing, Sales, and the field on all program-related activity
• Ensure executional readiness of programs, including timelines, materials, and sell-in tools
• Manage activation calendars, performance recaps, and process documentation
• Partner with field sales and distributor teams to gather feedback and optimize in-market delivery
• Ensure programs align with budget, compliance, and brand standards

Ideal Candidate Will Have:

• 5+ years of experience in Trade Marketing, Shopper Marketing, Brand Activation, or Customer Marketing
• Proven ability to manage cross-functional projects and agency partners
• Strong organizational and communication skills, with attention to detail and deadlines
• Commercial acumen and a proactive, problem-solving mindset
• Experience with spirits, CPG, or retail programming a plus

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application

Salary Range:

Minimum Salary:

Maximum Salary:

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.