Manager, Title Marketing - Korea

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Netflix Korea Title Marketing team is seeking a Marketing Manager to support and/or lead the day-to-day development and execution of 360 marketing campaigns for Netflix original titles.

Our ideal candidate is strategic, solution-oriented, and highly passionate about storytelling. This person will serve as the strategist and creative lead for title campaigns.

We highly encourage reading the Who We Are section of the Netflix website and learning about the Netflix Culture to ensure that all candidates feel that Netflix is a good fit. 

Responsibilities: 

• Build successful 360 marketing campaigns for Netflix’s titles (Series, Film & Unscripted) — from strategy development to tactical execution (including media buy, activation, and creative assets).

• Drive successful marketing campaigns in Korea while developing export-focused strategies and creative assets designed to resonate with audiences beyond Korea.

• Leverage audience insights, cultural trends, and campaign performance data to inform marketing strategies and optimize campaigns.

• Identify culturally relevant opportunities and develop breakthrough ideas that drive conversation and fandom.

• Support the creation of marketing assets for titles — including creative development, planning, and execution of shoots (key art, AV, etc).

• Act as a liaison to internal cross-functional teams at every step of the campaign, from early strategy through campaign completion.

• Be the main point of contact with agencies — brief, hire, manage, and provide feedback to create best-in-class campaigns.

• Communicate and collaborate with external studios, showrunners, producers, talent, and talent representatives where needed.
   

Requirements:

• A seasoned creative executive/marketer with a minimum of 12 years of experience building strategic and creative consumer marketing campaigns, preferably at a streamer, network, studio, advertising agency, or global lifestyle brand with strong ties to Korean entertainment and culture (TV, film, gaming).

• Proven track record of developing impactful, world-class creative campaigns across multiple channels (AV/trailers, digital/social, print/out-of-home) that connect with audiences and break through the cultural zeitgeist.

• Experience developing culturally relevant, conversation-driving creative campaigns, including hands-on experience leading marketing shoots.

• A natural leader, team player, and project manager; a collaborative marketing professional who goes beyond defined responsibilities to deliver outstanding work.

• Strong communication skills with the ability to effectively collaborate with executives, showrunners, producers, talent, and talent representatives.

• A proactive self-starter with resourcefulness and a solution-oriented mindset, capable of making sound judgments in ambiguous situations.

• Thrives in a fast-paced, high-performance, and demanding environment.

• Demonstrates a passion for innovation, embraces new technologies, and challenges conventional marketing approaches.

• Passionate and curious about all aspects of Netflix and the Netflix business at large.

• Fluency in both English and Korean is required.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

포용성은 넷플릭스의 핵심 가치 중 하나이며, 저희는 모든 지원자에게 의미 있는 면접 경험을 제공하기 위해 노력하고 있습니다. 채용 절차 중 장애나 기타 사유로 지원이나 조정이 필요하신 경우, 귀하의 채용 담당자에게 요청해 주시기 바랍니다.

저희는 고용주로서 균등한 기회를 제공하고 다양성을 존중하며.  저희는 다양성과 포용성에 대해 진지하고 신중하게 받아들이며, 인종, 민족, 종교, 피부색, 출생지, 생물학적 성별, 성별 정체성 및 표현, 성적 지향, 나이, 결혼 여부, 군 복무 또는 장애 여부 등을 이유로 차별하지 않습니다