Manager, Talent Marketing Manager

WeWork Reforma Latino (97001), Mexico, Ciudad de Mexico, Ciudad de Mexico
Manager, Talent Marketing Manager
Capital One is looking for a Talent Marketing Manager that will serve as the primary operational leader and strategic consultant for talent-led initiatives in Mexico City. As an expert in the Mexico market, you'll have the opportunity to build a localized strategy rooted in the global US-based team and localizing it to resonate with the CDMX market. You will manage the end-to-end execution of performance marketing campaigns, ensuring every touchpoint builds a proactive, long-term relationship with local prospects and candidates.
Key Responsibilities
Strategy Localization & Execution

• Localize Global Strategy: In partnership with the US-based global team, build and localize talent marketing strategies to align with Mexico City's cultural nuances and business priorities while maintaining the core company talent brand.
• Strategic Consultation: Serve as a trusted partner to local Talent Acquisition leaders, translating complex hiring challenges into actionable marketing objectives in Mexico.
• Integrated Campaign Management: Manage the planning, CDMX strategy, and ongoing optimization of integrated marketing campaigns across key talent audiences in Mexico and the associated long-term, in-country, roadmap.
• Stakeholder Alignment: Ensure seamless cross-functional alignment between global channel owners and local stakeholders to foster a relationship of trust and symbiosis.

Tactical Recruitment Marketing

• Full-Cycle Campaign Oversight: Execute all tactical steps of performance marketing, including campaign setup, channel selection (email, social media, etc.), creative oversight, and operationalize reviews and approvals.
• Content & Messaging: Create localized messaging, talking points, and collateral (including reviews and approvals) that enable recruiters to effectively communicate the associate experience in CDMX.
• Oversee the creative development and execution of everything from large-scale, multi-channel campaigns to smaller, one-time projects, ensuring alignment with the greater Capital One talent brand.
• Ambassador Development: Build and empower a local network of brand ambassadors-including recruiters and leaders-to share authentic content aligned with the talent brand tone and voice.
• Develop and administer a repeatable, efficient, quality control process to provide oversight of the brand related work, ensuring all work is aligned with brand guidelines and effectively communicates our editorial message.

Insights-Driven Decision Making

• Data Analysis: Regularly collaborate with the US-based, global Marketing Strategy and MarTech teams to review performance, data, and analytics to measure employer brand reputation and campaign effectiveness.
• Market Intelligence: Collaborate with the US-based, global Talent Intelligence team to synthesize local market research, competitor intelligence, and candidate sentiment into actionable strategies.
• Measurement Framework: Monitor clear metrics (e.g., pipeline generation, quality of hire) defined by the US-based, global Talent Marketing team, that tie marketing investments directly to organizational business results with consultation and support of the US-based, global Talent Marketing team.

Ideal candidate profile:

• Analytical & Strategic: A blend of strategic thinking and analytical reasoning with a proven track record of data-backed decision-making.
• Collaborative Influencer: A team player capable of navigating and influencing a complex, global organization.
• Expert Communicator: Deep comprehension of brand and marketing tactics, including but not limited to email marketing, social media, programmatic marketing and messaging development.
• Self-Starter: Ability to work independently under general guidance while managing multiple complex projects simultaneously.

Basic Qualifications:

• Bachelor's degree.
• At least 5 years of experience in marketing.
• At least 4 years of experience in brand development, communications, social media, or marketing strategy.
• Intermediate-Advanced English fluency.

Preferred Qualifications:

• Experience in Talent Marketing or Branding specifically within the Mexico City market.
• Understanding of the recruitment process and local candidate behavior.
• Experience in copywriting and event marketing.
• Experience identifying and prioritizing opportunities in "white space".

At Capital One, we respect individual differences in culture, religion, and ethnicity. Likewise, we promote equal opportunities and development for all personnel. In the hiring process, we seek to provide equal employment opportunities to candidates, regardless of race, color, religion, gender, sexual orientation, marital or civil status, national origin, disability, or any other situation protected by federal, state, or local laws.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe, any position posted in the Philippines is for Capital One Service Corp (COPSSC), and any position posted in Mexico is for Capital One Technology Labs Mexico.