Manager - Supplier Marketing

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Birmingham, AL, USA
In-Office
Automotive • Hardware • Logistics
The Role

Manager, Supplier Marketing

SUMMARY:

The Manager of Supplier Marketing is responsible for supporting the development and execution of marketing initiatives to enhance partnerships, drive growth, and maximize value for Motion. This role collaborates with suppliers, internal stakeholders, and cross- functional teams to implement marketing initiatives that align with Motion's business objectives. The Manager of Supplier Marketing assists in the management of Marketing Development Funds (MDF) and Cooperative (Co-op) funds to optimize marketing investments and drive business growth.

JOB DUTIES

  • Assists in developing and implementing supplier marketing strategies that align with Motion's overall business goals and objectives.
  • Identifies opportunities to enhance supplier relationships and drive mutual growth.
  • Builds and maintains strong, collaborative relationships with key suppliers.
  • Acts as a point of contact for supplier marketing initiatives and negotiations.
  • Assists with the allocation of MDF and Co-op funds to ensure optimal use of resources.
  • Develops processes for tracking and reporting on the effectiveness and return on investment (ROI) of funded marketing activities.
  • Ensures compliance with all financial and legal requirements related to MDF and Co-op fund usage.
  • Works with cross-functional teams to integrate Product Information Management (PIM) initiatives with broader marketing and sales strategies.
  • Identifies opportunities to leverage PIM data to improve customer experience and drive sales.
  • Collaborates with internal teams, including sales, procurement, product management, and operations, to ensure alignment and integration of supplier marketing strategies across the organization.
  • Monitors and analyzes the effectiveness of supplier marketing programs.
  • Utilizes data-driven insights to optimize strategies and drive continuous improvement.
  • Mentors and supports a team of marketing professionals, fostering a culture of innovation, collaboration, and excellence.
  • Provides guidance to ensure the team's success in executing supplier marketing initiatives.
  • Stays informed about industry trends, market dynamics, and competitor activities. Leverages insights to inform strategic decisions and maintain Motion's competitive edge.
  • Performs other duties as assigned.

EDUCATION & EXPERIENCE

Typically requires a bachelor’s degree in marketing, Business Administration or a related field and five (5) to seven (7) years of related experience or an equivalent combination.

KNOWLEDGE, SKILLS, ABILITIES

  • Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
  • Excellent communication and negotiation skills, with the ability to build and maintain relationships with key stakeholders.
  • Strategic thinker with a data-driven approach to decision-making and problem-solving.
  • Demonstrated experience in developing and executing successful marketing programs and campaigns.
  • Ability to work collaboratively in a fast-paced, dynamic environment.
  • Proficiency in marketing tools and software, as well as Microsoft Office Suite.
  • Ability to travel as needed for trade shows, conferences, and supplier meetings.
  • Strong understanding of PIM systems and their role in marketing and sales.
  • Proven track record of managing MDF/Co-op funds and executing successful marketing campaigns.

PHYSICAL DEMANDS: Up to 20% travel required.

LICENSES & CERTIFICATIONS: None required.

SUPERVISORY RESPONSIBILITY: 2-5 Direct Reports

BUDGET RESPONSIBILITY: No

COMPANY INFORMATION: Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.

DISCLAIMER: This job Description illustrates the general nature and level of work performed by employees within this job classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and skills required. Management retains the right to add or modify duties at any time.

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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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The Company
Marietta, GA
4,400 Employees
Year Founded: 1928

What We Do

Genuine Parts Company (GPC), founded in 1928, is a global service organization engaged in the distribution of automotive and industrial replacement parts. We serve hundreds of thousands of customers from a network of more than 10,000 locations in 14 countries and have approximately 50,000 employees.

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