What you’ll be doing
- Work cross-functionally with the internal sales team and external partners to source, support, and close net-new merchant deals. Expand ARR from existing accounts through partner collaboration.
- Focus on managing high-value agencies and tech partners capable of influencing revenue. Build Joint Business Plans (JBPs) to align goals and track performance.
- Co-develop GTM strategies with ecosystem partners to ensure long-term, win-win success for Firework and its ecosystem. Maintain a strategic mindset beyond transactional lead-gen efforts.
- Work closely with the internal CS team to enable and empower agency partners, ensuring customer retention and driving ARR expansion within existing accounts.
- Collaborate with partner marketing to execute joint events, WeChat posts, webinars, and media partnerships that elevate awareness in the market and support upper-funnel engagement to cultivate the target audience.
- Track partner performance using data-driven KPIs. Evaluate ROI of all partner and marketing initiatives. Ensure each investment drives measurable revenue growth and meets ROI benchmarks.
We’ll be excited if you have
- 4–8 years of experience in partnerships, business development, or channel sales, preferably in SaaS, digital commerce, or martech.
- Proven track record of driving revenue through partner ecosystems
- Experience working with agencies, Shopify/Klaviyo/Google, or similar platform partnerships
- Strong project management and stakeholder coordination skills
- Business-level Mandarin and English required
- ROI-driven mindset with a strong understanding of partner metrics and financial impact
- Familiarity with the Greater China ecommerce ecosystem and cross-border trends is a strong plus
Success Metrics
- Net-new ARR from partner-sourced merchants
- Deal expansion and renewals through agency enablement
- GTM success metrics (campaign performance, event engagement, funnel conversion)
- Partner satisfaction and retention
- ROI on total investments (Revenue / Total Cost)
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What We Do
Firework is the world's leading immersive digital transformation and engagement platform with shoppable video, live streaming commerce, and monetization capabilities.
Powering over 600 direct-to-consumer brands, retailers, and media publishers worldwide, Firework brings TikTok-like interactive video experiences to your own websites and app. We enable customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences, and a deeper emotional connection with consumers. The company is backed by IDG Capital, Lightspeed Venture Partners, and GSR Ventures, with over $90 million in capital raised to date with offices in the US(SF and NYC), Toronto, Poland, Slovakia, Brazil, and China.
Why Work With Us
We are a diverse team where everyone belongs. We are creative, curious, and cool in a nerdy way. We believe in growth, results, and in each other and that perfection is a work-in-progress. We are just the right amount of extra and want to change the digital game.
