The Role
Manages RMN partnerships and commercialization of Big Happy’s offsite retail media offerings. Supports partner enablement, relationship management, co-selling, product alignment, sales collateral, training, pipeline reporting, pilot campaigns, and joint business plans. The role positions programmatic 3D DOOH and mobile capabilities as extensions of retail media networks’ owned channels, requiring collaboration with sales, product, marketing, agencies, and brand teams.
Summary Generated by Built In
Focus: Retail Media Network (RMN) Partnerships and Development
As Big Happy enters its next phase of hyper-growth, we are adding a dynamic, execution-focused manager to scale our Retail Media Network (RMN) Partnerships division. Reporting directly to the VP of Strategic Partnerships, this critical role is the daily engine and "connective tissue" of our RMN strategy.
You will be responsible for supporting the commercialization of Big Happy’s offsite retail media offering, specifically positioning our high-impact 3D DOOH and programmatic mobile capabilities as a seamless extension of RMNs' owned-and-operated (O&O) channels. This is a builder role designed for a high-performing individual contributor who deeply understands how RMNs operate, how they monetize offsite inventory, and how to turn Big Happy into an execution partner for top RMNs, shopper marketing agencies, and brand shopper teams.
Key Responsibilities
- RMN Partner Enablement & Execution: Serve as the core operational bridge for the VP of Partnerships—translating macro RMN strategy into daily execution, streamlining workflows, and maintaining momentum across preferred partner initiatives.
- Relationship Management: Provide responsive, reliable daily support to RMN monetization leads, commercial partnership managers, and shopper marketing agency contacts—acting as their trusted internal advocate and primary point of contact.
- Offsite Co-Selling & Strategy: Partner closely with internal Sales and RMN co-selling teams to align Big Happy's high-impact programmatic offerings with retail supplier briefs (e.g., geofenced in-store DOOH campaigns and shopper mobile activations).
- Cross-Functional Product Alignment: Partner closely with internal Sales, Product, Marketing, and Client Services teams to align RMN data feedback (e.g., sharing back Device IDs or integrating with clean rooms) with our technical product roadmap—driving results through influence rather than direct authority.
- Collateral & Toolkit Ownership: Build and roll out RMN-specific sales playbooks, offsite POVs, and closed-loop measurement case studies. Lead training sessions to ensure RMN sales forces understand how to easily position and pitch Big Happy to their brand advertisers.
- Pipeline & JBP Tracking: Assist leadership by tracking, analyzing, and reporting on partnership revenue adoption, campaign performance, and Joint Business Plan (JBP) milestones to keep all teams aligned on progress.
- Position Big Happy as the premier, turnkey offsite extension partner for RMNs looking to scale past their O&O limitations using programmatic 3D DOOH and premium mobile environments.
- Translate complex programmatic and creative capabilities into easy-to-understand value propositions for brand shopper marketers looking to drive high-impact, physical-to-digital retail lift.
- Execute pilot frameworks and proof-of-concept campaigns (such as programmatic seasonal events) to demonstrate immediate return on ad spend (ROAS) and secure long-term exclusive agreements.
Skills, Knowledge and Expertise
- Bachelor’s degree or equivalent work experience.
- 4-7 years of professional experience specifically within Retail Media Networks (RMNs), Shopper Marketing, or Brand/Agency-side Retail Media Activation.
- Exhibit a natural "builder" mentality with a strong focus on seamless execution and independent workflow management.
- Deep understanding of how RMNs are structured, how offsite programmatic inventory is sold and integrated, and contemporary closed-loop attribution/measurement methodologies.
- Demonstrate a history of fostering account growth and the confidence to present effectively to mid-and-senior-level external agency leadership.
- Communicate with clarity, effectively distilling complex technical platform features into tangible business value for media planners and strategists.
- Strong analytical skills with an ability to leverage performance metrics and spend data to drive joint business objectives.
- Comfortable with travel to and from retail Headquarters
Benefits
- Full-time position with a competitive base salary and bonus structure
- Access to benefits, including Healthcare, Dental, and Vision
- Unlimited PTO
- HSA/FSA matching
- Participation in Big Happy’s stock program
- Paid Parental Leave
- Friday Half Days (except Q4)
- Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
- A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact
Location: Remote in the US, with travel or Hybrid (3 days in office) in Midtown NYC or Chicago if within commuting distance
Compensation: $130K-$170K Total Compensation, reflective of base compensation plus bonuses. Compensation will vary depending the individual’s experience and location.
About
We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
Skills Required
- Bachelor's degree or equivalent work experience
- 4-7 years of professional experience in Retail Media Networks, Shopper Marketing, or Brand/Agency-side Retail Media Activation
- Experience supporting RMN partnerships, commercialization, or account growth
- Deep understanding of RMN structures and offsite programmatic inventory sales and integration
- Knowledge of closed-loop attribution and measurement methodologies
- Ability to present effectively to mid- and senior-level agency leadership
- Strong communication skills, including translating technical platform capabilities into business value
- Strong analytical skills using performance metrics and spend data to drive business objectives
- Builder mentality with strong execution and independent workflow management
- Ability to travel to and from retail headquarters
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The Company
What We Do
Big Happy is a creative-first, performance-powered adtech platform that transforms everyday screens into unforgettable experiences, specializing in high-impact mobile and DOOH advertising by combining cutting-edge creative with publisher media to drive brand outcomes.
