Lead, Performance & CRO Marketing

At Cloudways, we’re revolutionizing the way businesses scale and grow by offering powerful, easy-to-use cloud hosting services for web applications. With customers at the heart of what we do—and a commitment to boldness, simplicity, and speed—we’re driving innovation across the cloud ecosystem. Now, we’re looking for a Lead of Performance & CRO Marketing to help shape our marketing strategies and maximize customer engagement.

As a Lead, Performance & CRO Marketing, you will be part of our Lifecycle Marketing team, reporting to the Senior Manager, Lifecycle Marketing. In this role, you will be primarily responsible for leading conversion rate optimization (CRO) initiatives across key digital channels, driving customer acquisition improvements in leads sourced through our website, and optimizing user journeys to increase conversion from free trial signups. Leveraging your business acumen, expertise in marketing analytics, A/B testing, and online user  behaviors, you will develop data-driven strategies that enhance user engagement and contribute to business growth. You will also own quarterly impact programs, ideating and formulating plans to engage audiences, drive interest in Cloudways, and grow customer adoption through digital campaigns. You will lead a cross-functional squad consisting of existing members from across the Marketing team, who will bring functional expertise in supporting you as you take end-to-end ownership of projects.

This position will ideally be a hybrid role based in Karachi (in-person presence at least 3 times a week), with an option for fully remote in case of a non-Karachi based hire.

• Optimize Performance: Use analytical tools such as PowerBI, Mixpanel, GA4, and Customer.io (or similar platforms) to monitor and improve website traffic, conversion rates, and email campaign performance.
• Enhance User Journeys: Identify and resolve friction points within digital customer journeys, improve onboarding processes, and optimize lifecycle marketing to boost customer retention and satisfaction.
• Collaborate on Churn Reduction: Work closely with Customer Success and Product teams to develop strategies aimed at reducing churn, while optimizing conversion rates to achieve acquisition s goals.
• Data-Driven Marketing: Develop and maintain dashboards to provide actionable insights into key performance metrics (KPMs), facilitating a data-driven approach to decision-making across teams.
• Lead Cross-Functional Collaboration: Collaborate with Product, Sales, and Customer Success teams to ensure alignment between marketing strategies and broader business objectives.
• Drive A/B Testing & Experimentation: Design and implement A/B tests across digital touchpoints to continuously optimize conversion rates and engagement.
• Customer Segmentation & Personalization: Build audience segments based on data insights to deliver personalized marketing campaigns, ensuring relevance for different customer personas.
• Growth Initiatives: Lead user acquisition, retention, and lifecycle marketing strategies, focusing on full-funnel marketing to enhance overall growth.
• Mentorship: Provide mentorship and guidance to junior team members within the growth marketing function to foster professional development and team growth.
• Automation & Process Improvement: Identify opportunities to automate marketing workflows and streamline processes to improve overall efficiency.
• Reporting & Transparency: Regularly report on growth marketing initiatives and performance to senior leadership, ensuring clear visibility into progress and effectiveness.

• 4+ years of experience in growth or lifecycle marketing, ideally in a SaaS or tech company.
• Ample technical knowledge of marketing analytics platforms such as PowerBI, Mixpanel, GA4, and Customer.io or similar tools.
• Communication & Leadership Skills: Proven ability to lead cross-functional teams, provide clear communication across departments, and mentor junior team members.
• Expertise in conversion rate optimization (CRO) and A/B testing strategies.
• Data Analysis & Consumer Insight: Strong ability to derive actionable insights from data and apply them to improve customer experience.
• A demonstrated interest in user behavior, customer satisfaction, and retention management.
• A growth mindset and drive for continuous learning and improvement.

• An ability to identify and capitalize on growth opportunities, continuously testing and refining marketing strategies.
• Strong problem-solving skills, with a focus on improving customer experience and achieving marketing goals.
• A commitment to teamwork and collaboration across multiple departments.
• A data-driven approach to decision-making and a passion for extracting insights from complex data sets.
• Excellent project management skills, with the ability to commit to tight deadlines and deliver against expectations on-time and within budget.
• An eagerness to mentor and guide team members, fostering a collaborative and high-performance culture.

• Innovative and Exciting Environment: Be part of a company pushing the boundaries of cloud technology and marketing in a fast-growing industry.
• Professional Growth: We prioritize your career development with access to training, mentorship, and opportunities to grow within the organization.
• Competitive Benefits: Enjoy flexible working conditions, wellness allowances, professional development support, and more.
• Diversity and Inclusion: We value diverse perspectives and foster an inclusive environment where everyone has a voice and an opportunity to succeed.

• We innovate with purpose. You’ll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud and AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions. 
• We prioritize career development. At DO, you’ll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.
• We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.
• We reward our employees. The salary range for this position is based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.
• We value diversity and inclusion. We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

*This job is located in Karachi, Pakistan

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