The Manager of Sports Events drives the development of national properties, large-scale events, and essential event initiatives in the region, creating points of difference and driving brand image. Reporting to Sr. Manager of Sports Marketing, you will be a project leader, working with all key stakeholders to maximize the impact of major regional Sports event initiatives. Responsibilities include all elements of event execution, from creative development to concept, execution, and evaluation. You will collaborate with and provide direction and assistance to the local field teams to use all Sports properties and Red Bull partners in host markets. This includes informing goal setting, identifying key scenes and relationships, and guiding relevant initiatives following national and regional events that occur within the region.
Job DescriptionLEAD EXECUTION OF ALL REGIONAL SPORTS EVENTS
Lead quality event execution and production for all region Red Bull Sports events.
Fiscally responsible for event budgets on assigned projects.
Identify and propose sites for event properties based on local market needs and expected ROI.
Develop project plan, oversee its execution, and lead the project team.
Oversee all elements of pre-planning and event execution.
Be the liaison between Red Bull and local authorities to secure all appropriate authorization.
Ensure information is spread between team members and partners.
You will work with Legal to construct contracts, put contracts out for bid, assess the best proposals, and negotiate the best prices for all relevant partners/suppliers.
Sources and manages event production companies and oversees all event logistics.
Work with media agencies on the development of Above-the-Line strategies and execution.
Partner with the regional Communications team to maximize media outcomes of important projects.
Work with Region Leadership and Santa Monica teams to inform region Sports Marketing strategy.
Work with Risk Management and Legal departments to facilitate all necessary agreements with outside parties according to Red Bull standards.
SUPPORT PRODUCT ACTIVATION
Work with local Brand Marketing and sales teams to develop activation plans that create relevance locally.
You will manage the distribution of event collateral for the region.
Work with Region Marketing Leadership and 3rd parties to develop new event branding solutions.
SHARE BEST PRACTICES
Participate in meetings such as Brand Marketing creative workshops and trainings to gather and share insights and align strategies.
Identify and share best practices across the region, including with the marketing team and sports department.
Drive ROI with the Regional Communications team to ensure external communication (external)—this includes creating and managing the content distribution of local initiatives to relevant channels (viral, print, video).
Qualifications3+ years of relevant experience in event, project, team coordination, and budget management
Experience with event and project management
Find us creative and unique solutions for project execution
Knowledge of several sports and their respective scenes on a regional and national level
Experience managing budgets of more than $400,000
Contract and negotiation skills – constructing and reviewing the most advantageous agreements with suppliers/external partners
Experience with relevant distribution outlets (all communication channels)
Experience with TV and video production programming
History of credible collaboration with local governments, demonstrating an understanding of local approval systems and regulations
Plan and project management competencies
Creative mind with experience putting new ideas into practice and assessing results
Must be proficient in Microsoft Suite
Bachelor's degree or equivalent work experience
Must be fluent in English; additional language skills an advantage
Must have a valid US Drivers License
Additional InformationThis position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,600 to $128,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
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