The Manager of Sports Events drives the development of national properties, large-scale events, and important event initiatives in the region, creating points of difference and driving brand image. You will be a project leader, working with all key stakeholders to maximize the impact of major regional Sports event initiatives. Responsibilities include all elements of event execution, from creative development to concept, execution, and evaluation. You will collaborate with and provide direction and assistance to the local field teams to fully use all Sports properties and Red Bull partners in host markets. This includes informing goal setting, identifying key scenes and relationships, and guiding relevant initiatives following national and regional events that occur within the region.
Job DescriptionLEAD THE DEVELOPMENT AND EXECUTION OF REGIONAL SPORTS EVENTS
Lead quality event execution and production for regional Red Bull Sports events
Fiscally responsible for event budgets on assigned projects
Identify and propose sites for event properties based on local market needs and expected ROI
Develop project plan, oversee its execution, and lead the project team
Oversee all elements of pre-planning and event execution
Be the liaison between Red Bull and local authorities to secure all appropriate authorization
Ensure information is spread between team members and partners
Manage event budget
You will work with Legal to construct contracts, put contracts out for bid, assess the best proposals and negotiate best prices for all relevant partners/suppliers
Sources and manages event production companies and oversees all event logistics
Work with media agency on development of Above-the-Line strategies and execution
Partner with region Communications team to maximize media outcome of important projects
Work with Region Leadership and Santa Monica teams to inform region Sports Marketing strategy
Work with Risk Management and Legal departments to facilitate all necessary agreements with outside parties according to Red Bull standards
Develop new ideas and events based on market knowledge and local relevance to the region
SUPPORT PRODUCT ACTIVATION
Work with local Brand Marketing and sales teams to develop activation plans that create relevance locally
Manage distribution of event collateral for region events
SHARE BEST PRACTICES
Participate in meetings such as Brand Marketing creative workshops and trainings to gather and share insights and align strategies
Identify and share best practices across region Marketing team and Sports department
Drive ROI with regional Communications team to ensure external communication – includes creating and managing content distribution of local initiatives to relevant channels (viral, print, video)
Qualifications
3+ years of relevant experience in event, project, team coordination, and budget management
Experience with event and project management
Find us creative and unique solutions for project execution
Knowledge of several sports and their respective scenes on a regional and national level
Experience managing budgets of more than $400,000
Contract and negotiation skills – constructing and reviewing the most advantageous agreements with suppliers/external partners
Experience with TV and video production programming
History of credible collaboration with local governments, demonstrating an understanding of local approval systems and regulations
Foster meaningful dialogue and gain buy-in
Planning and project management competencies
Power to cultivate a team environment
Creative mind with experience putting new ideas into practice and assessing results
Must be proficient in Microsoft Suite
Bachelor's degree preferred or experience in lieu of degree
English, additional languages an advantage
Additional InformationThis position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $98,440 - $147,660 + cash incentives.
Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Skills Required
- 3+ years relevant experience in event, project, team coordination, and budget management
- Experience managing event budgets of more than $400,000
- Contract construction and negotiation skills with suppliers/external partners
- Experience with TV and video production programming
- History of credible collaboration with local governments and understanding of approval systems
- Planning and project management competencies
- Ability to develop creative event concepts and assess results
- Proficiency in Microsoft Suite
- Knowledge of several sports and their regional and national scenes
- Bachelor's degree preferred (or equivalent experience)
- English required; additional languages an advantage
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
