The Role:
Kao US Consumer Care Marketing organization is looking for a creative and strategic Social Media/Digital/Influencer Manager to join our team. Reporting to the Marketing Director you will develop and implement our social media strategy to increase our online presence and improve our marketing and sales efforts, in close collaboration with brand and sales teams as it relates to communication, content, and partnerships.
At Kao, we offer amazing benefits that are available to you on your first day of employment (healthcare, 401(k) plus company match, etc.), 36 total days off (vacation + holidays + sick) and a reasonable salary range of $110,000 - $140,000. We also offer a hybrid work schedule.
What you will do:
- Social Media & Content:
- Assist in executing multiple brands' social strategy, tapping into consumer insights, brand equity and vision/mission.
- Drive & create social content strategy for local campaigns spanning hero launches, brand storytelling, ugc and product animations
- Drive creation of best-in-class, hi-fi Brand social content with agency partners and 'quick & dirty' reactive trend content in-house on iPhone, Canva, Photoshop etc.
- Develop agency briefs and manage communications for local brand content and campaigns, collaborating with cross-functional partners and global teams to ensure deliverables align with overarching strategy for the program. Execute fully loaded campaigns including ideation, launch, monitoring, and analysis
- Manage and execute always-on, white-label social content with agency partner for local Instagram and Tik Tok channel
- Advocacy & Influencer
- Be Immersed in culture and trends to help improve Transformation Brands cultural relevancy through content, among influencers and with the press.
- Assist brand leadership to manage the global advocacy program; foster and grow network of current influencers and brand advocates
- Ideate around impactful influencer programming to support strategic launches and pillar priorities
- Forecasting & Ideation for Influencer/advocacy Mailers and related product inventory.
- Work closely with each brand lead within the marketing teams to ensure all brand communications and influencer marketing efforts are aligned and synergistic
- Work with media partners to optimize earned efforts across earned channels, including media and I influencers, as well as all related outside vendors
- Standardization/Best Practices
- Develop standards, expertise, and best practices within Social to inform and scale across all marketing and channel platforms
- Partner with team members to manage/create the local social calendar and content, supporting key business objectives and messaging
- Support invoicing and budget management for relevant work
What you will need:
- Bachelor's Degree in Marketing or other relevant field
- 10+ years of experience in Marketing
- 3+ years of relevant, proven experience in social strategy and activation – preference for beauty or fashion – content creation experience a plus
- Excellent understanding of several social media platforms (Meta, Tik Tok, Pinterest, Twitter, etc.) from a brand marketing perspective, including platform updates, paid media formats, changing offerings, news, analytics, and reporting tools across desktop and mobile
How we work: Having been selected among the World´s Most Ethical Companies for 18 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and create our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
What we offer: A friendly and flexible work environment with great compensation packages, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward thinking and new ideas.
Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website (https://www.kao.com/americas/en/).
Kao USA is an equal opportunity employer, including disability/vets.
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Top Skills
What We Do
Ever since the company's founding in 1887, Kao has strived to deliver value to the life of people everywhere in the world. Today, we are a leading manufacturer in the fields of hygiene, beauty and health, while our chemical business contributes to the development of diverse industries. With more than 33,000 employees, our mission is to enrich the lives of people globally and contribute to the sustainability of the world.
In the regions of Americas, Europe, Middle East and Africa (EMEA), we focus on our Beauty Care business with premium brands in three business sectors: Consumer, Salon and Cosmetics.
Our Business Sector represents skin and hair care brands that are recognized worldwide for their innovation and quality, such as Jergens, Curél, Bioré, Guhl, and John Frieda.
Our Salon Business Sector is committed to unleashing the creativity of stylists around the globe. With our industry leading brands Goldwell, KMS and Oribe, stylists have everything in their hands to create beautiful show-stopping hair representative of the individuality of their clients.
Our London-based boutique brand, Molton Brown, offers luxury beauty products found only in our exclusive Molton Brown stores, high-end department stores and travel retail, as well as five-star hotels around the world.
All three business sectors are driven by the same values and beliefs: Creating high-quality products and constantly striving for the best is what is at the heart of everything we do.
This is why we understand that our people are one of our core assets, and we strive for a working environment that allows team members to flourish and grow. Join us, and you will have opportunity to help us make life beautiful
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