Manager, Social Media

If you were in the Manager, Social Media role now, here are some of the core activities you would be doing:

• Defining the Global Social Media strategy in partnership with the Director, Integrated Brand Marketing— inclusive of channel and content strategy, content production and channel programming, and in alignment with our overall brand calendar and key cultural moments
• Leading the creative team to create a channel-centric approach to storytelling, ensuring each channel ecosystem is carefully considered.  This includes creation of a very clear and concise social strategic vision that falls within the overall brand creative vision.
• Working closely with Public Relations and the EDI teams on proactive and reactive messaging around cultural moments, and crisis communication
• Tracking and analyzing data analytics and KPIs for all projects and initiatives, and provide insights on monthly reporting to cross-functional stakeholders and Brand Leadership Team
• Managing relationships with contract photographers and content creators to ensure brand standards are maintained in all that we do
• Working in collaboration with Brand Managers and the integrated marketing team on channel needs for all campaigns, from brand awareness to product marketing, to athlete storytelling
• Working closely with the global retail marketing manager and regional managers to support strategic growth in our local brand store markets in conjunction with your CCC team.
• Managing annual content budget, planning, and resource requests
• Delivering best-in-class guest experience to our online communities, in partnership with Guest Services team
• Providing editorial, creative and technical support to team members
• Leading the Social Media team, providing coaching and support to help foster growth professionally and personally
• Inspiring the team to bold new ideas and innovation to grow our social channels

Are you our next Manager, Social Media?

• You have bachelors degree or post-secondary education in marketing, business, communications or a related field
• You have 5+ years' experience in a communications role with experience in a fast paced, results-driven working environment
• You are an expert at delivering social media strategies across our owned channels
• You have an excellent ability to collect, analyze, and report on data to drive results
• You have superior verbal and written communication skills coupled with strong listening skills
• You are an empathetic leader, who can foster learning, growth and trust amongst team members
• You have the ability to mentor and uplevel regional specialist positions
• You have a keen eye for emerging digital social trends, a passion for the outdoors and an enthusiastic approach to evolving and improving existing brand awareness strategies
• You are proactive in identifying the root cause of issues and developing solutions
• You remain highly flexible and adaptable when faced with ambiguity
• You effectively balance autonomy and collaboration
• You inspire breakthrough thinking and continuous improvement
• You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
• Your passion for your work is paralleled by your passion for getting outside and living it