The Role
Lead CleverTap’s B2B social media strategy focusing on LinkedIn while engaging communities, creating content, managing campaigns, and analyzing performance metrics.
Summary Generated by Built In
About the Role :
We’re seeking a self-driven, data-focused Social Media & Community Engagement Manager to lead and grow CleverTap’s B2B social presence starting with LinkedIn. This role calls for expertise in building brand influence, growing audiences, and turning content into measurable business impact.
What will you do :
- Own and execute CleverTap’s social media strategy with a primary focus on LinkedIn, including leadership profiles.
- Plan and optimize campaigns to maintain a consistent brand voice and drive engagement.
- Build and nurture follower and customer communities through initiatives like webinars, AMAs, and user groups.
- Create and collaborate on high-impact B2B content with writers, designers, and agencies.
- Write and refine social copy, visuals, and video content for brand alignment and platform fit.
- Lead influencer and thought leader partnerships to amplify reach and credibility.
- Run goal-driven campaigns to generate leads, grow pipeline, and drive conversions.
- Test CTAs, formats, and content types to maximize performance; track and report key outcomes.
- Work cross-functionally to align social efforts with larger marketing campaigns and product launches.
- Stay current on trends, platform updates, and industry news to keep content relevant and engaging.
- Trend-jack timely conversations and monitor brand sentiment to manage reputation proactively.
- Set KPIs, analyze performance, and optimize based on data insights.
- Use analytics tools (e.g., Sprout, Hootsuite, Google Analytics) to report monthly, quarterly, and annually.
- Expand to secondary channels like YouTube and Reddit once LinkedIn success is established.
What we are looking for :
Must have:
- 6–8 years of B2B social media and community management experience, with a track record of successful LinkedIn campaigns.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Excellent written and verbal communication skills in English.
- Proven ability to manage social platforms and drive organic follower growth.
- Proficient with social media tools, analytics dashboards, and LinkedIn Ads Manager.
- Skilled in building and engaging active online communities.
- Results-driven with experience generating demo requests or pipeline via social.
- Creative thinker with a strong eye for compelling content.
- Analytical and metrics-focused—well-versed in CTR, engagement, conversions, and follower growth.
- Highly organised, with strong project management and collaboration skills.
- Team player who embraces feedback and values diverse perspectives.
Good to have:
- Experience in high-growth startups or managing global social media presence.
- Knowledge of digital marketing channels including paid social, SEO, email, and event marketing.
- Exposure to influencer programs or brand ambassador initiatives.
- Familiarity with secondary platforms like YouTube and Reddit.
- MBA or advanced degree in Marketing or Communications.
Measures of Success :
- LinkedIn Growth: Increased followers, engagement, and conversions.
- Community Engagement: Stronger advocacy and referral activity.
- Brand Visibility: High-impact thought leadership and reach.
- Influencer Impact: Campaigns driving measurable business results.
- Marketing Alignment: Contributing to leads and pipeline.
- Operational Efficiency: Timely content delivery and actionable reporting.
Who will you report to: Director, Digital Marketing
Why Join Us?
- Be part of a company that values impact and results.
- Ownership of high-visibility social media channels.
- Shape CleverTap’s brand voice and social presence.
- Cross-functional collaboration with content, growth, and leadership teams.
About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.
Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh.
For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap
Top Skills
Google Analytics
Hootsuite
Linkedin Ads Manager
Sprout
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The Company
What We Do
CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com
