Manager, Social Media

Posted 19 Hours Ago
Be an Early Applicant
10109, New York, NY
84K-152K Annually
Senior level
Healthtech
The Role
Responsible for overseeing Centene's social media channels and developing strategies for effective social media communications. Tasks include managing performance, advising on community responses, creating content, maintaining a social media calendar, and reporting analytics to leadership.
Summary Generated by Built In

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility.
 

Position Purpose: Responsible for the day-to-day operations and oversight of all Centene social media channels (including Facebook, LinkedIn, Twitter, YouTube, executive social media profiles, etc.) as part of the Company's overall digital communications strategy. Maintain a pulse on the needs and challenges for social channels, provide counsel and best practices on social media matters, advise on community management and response protocols, and play a key role in developing content for social channels.

  • Develop a social media channel/platform strategy (both inbound and outbound communications), in partnership with other business units and product teams.
  • Oversee a team responsible for day to day operations of social media channels. Ensure performance is achieved and employee development actions are identified and implemented.
  • Develop and oversee the execution of strategic social media and digital initiatives, including integrating social media into the overall business strategy
  • Develop processes for responding to inbound inquiries received via social media channels. Establish response protocols and KPIs.
  • Develop content for posting on all designated social media outlets, monitoring online competitor presences/perceptions, researching new channels for relevance/trend identification, reporting "chatter" and other relevant online data, and maintaining posting schedules.
  • Maintain a social media calendar, managing the ideation, production and publishing across all platforms.
  • Actively play a day-to-day role in community management.
  • Communicate marketing analytics, social media trends, site features and best practices, and will report results to leadership.
  • Report on analytics and KPIs to key stakeholders on a regular basis.

Education/Experience: Bachelor's degree in Marketing, Communications, or related field or equivalent experience. 5+ years of experience resolving customer inquiries on social media, sourcing and managing content development and publishing resources.Pay Range: $84,300.00 - $151,700.00 per year

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law. Total compensation may also include additional forms of incentives.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

The Company
Columbus, GA
19,002 Employees
On-site Workplace
Year Founded: 1984

What We Do

Centene provides healthcare solutions to individuals across the United States with more than 23 million members nationwide.

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