Manager, Social Media & Content Strategy

Join the world's largest HVAC company, named by Forbes as one of America's Best-In-State Employers 2025!

Make your mark at the world’s largest HVAC company 

Daikin Applied is seeking a strategic, creative, and business-minded communications leader to own and evolve our enterprise social media strategy and digital engagement approach. This role is a key member of the Integrated Communications team, responsible for connecting social media to executive visibility, thought leadership, employee engagement, media relations, brand storytelling, and marketing initiatives, ensuring the company shows up with a cohesive, compelling voice across channels. The ideal candidate understands social media as a strategic business tool, not just a publishing channel, and brings a blend of strategy, storytelling, advisory, and analytics capabilities to drive engagement, surface insights, and amplify enterprise priorities. Come be a part of an exciting journey at Daikin Applied, where innovation and excellence drive our every endeavor!

Location: Plymouth, MN, Hybrid

What you will do: 

Social Media Strategy & Governance 

• Develop and execute Daikin Applied’s enterprise social media strategy across LinkedIn, Facebook, Instagram, YouTube, and emerging platforms
• Establish governance, channel standards, publishing guidelines, and best practices
• Build and maintain an integrated social media calendar aligned to company priorities, campaigns, product launches, events, and employer brand initiatives
• Continuously evaluate platform performance and identify opportunities to increase engagement, reach, and brand visibility

Content Development & Storytelling 

• Identify and develop compelling stories that showcase Daikin Applied’s people, customers, innovations, culture, and business impact
• Translate complex technical topics into engaging, accessible content for external audiences
• Develop social content including executive posts, campaign narratives, video concepts, and event coverage
• Partner with designers, agencies, and stakeholders to produce high-quality content
• Ensure consistency in brand voice, messaging, and visual identity across channels

Executive Visibility & Employee Advocacy 

• Support executive social presence and thought leadership initiatives
• Develop programs that encourage employee advocacy and responsible engagement
• Identify opportunities to amplify key business milestones through leadership voices
• Provide guidance and coaching to leaders on effective social media engagement

Social Listening & Market Intelligence 

• Lead enterprise social listening to monitor industry trends, customer sentiment, and competitive activity
• Identify opportunities and risks that may impact reputation or stakeholder engagement
• Translate insights into recommendations that shape messaging, campaigns, and communications strategies
• Deliver actionable intelligence to Communications, Marketing, HR, and business leaders
• Partner with Corporate Communications on reputation management and issues monitoring

Integrated Communications & Strategic Partnership 

• Partner closely with Communications, Marketing, HR, and business leaders to develop coordinated plans that maximize impact
• Serve as the enterprise amplification engine, extending priority narratives across social channels in a deliberate, integrated way
• Identify opportunities to connect social with earned media, executive communications, employee communications, and owned channels
• Serve as a strategic advisor on how digital engagement supports broader business objectives
• Contribute to the continued evolution of Daikin Applied’s integrated communications model

Analytics & Performance 

• Measure and report on audience growth, engagement, share of voice, and campaign effectiveness
• Develop dashboards and executive reporting that translate metrics into meaningful insights
• Connect digital engagement metrics to broader business outcomes, including brand visibility, talent attraction, and reputation
• Continuously refine strategy based on performance data and audience insights

What’s in it for you:  

• The ability to make an impact and shape your career with a company that is passionate about growth
• The support of an organization that believes it is vital to include and engage diverse people, perspectives, and ideas to achieve our best

Minimum Qualifications: 

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field
• 8–10+ years of experience in social media, communications, digital marketing, or related disciplines
• Demonstrated success building and executing enterprise social media strategies
• Exceptional writing, editing, and storytelling skills
• Experience supporting executive communications and thought leadership
• Experience with social listening, analytics, and content platforms
• Strong project and stakeholder management skills
• Ability to influence across functions and partner with senior leaders
• Strong business acumen and ability to connect communications to enterprise priorities
• Experience working in a matrixed, cross-functional environment
• Work visa sponsorship is not available for this position

Preferred Qualifications:

• Experience in B2B, manufacturing, industrial, or technical industries
• Experience integrating social media with PR, thought leadership, and employee communications
• Experience managing agencies and external partners
• Experience supporting executive leadership teams and enterprise-wide programs

Benefits:

• Daikin Applied offers the following benefits for this position, subject to applicable eligibility requirements: 
• Multiple medical insurance plan options + dental and vision insurance  
• 401K retirement plan with employer contributions matching 100% of the first 3% of employee contributions and 50% on the next 2% of employee contributions
• Company provided life insurance + optional employee paid voluntary life insurance, dependent life coverage and voluntary accident coverage
• Short term and long-term disability
• 3 weeks of paid time off for new employees + 11 company paid holidays
• Vacation accrues on a monthly basis, unless applicable federal, state and local law requires a faster accrual
• Paid sick time in accordance of the federal, state and local law
• Paid parental leave and tuition reimbursement after 6 months of continuous service

The typical annual base salary for this position ranges from $90,000k - $153,300k and a bonus potential up to 10%. The range displayed represents the pay range for all positions in the job grade which this position falls. Individual base pay will depend on a wide range of factors including your skills, qualifications, experience, and location.  

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