Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY: $104,800 - $149,150, bonus and long-term incentive eligible
LOCATION: West Region Office, Los Angeles or CSO Office, New York City
COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY:
The Sr. Manager is responsible for the progression, health & impact of the Sponsorship / Partnership measurement program within the US. The Sr. Manager develops cross-functional synergies, formulating integrated processes with measurement leads, sport marketing, entertainment, brand & agency teams to optimize our Sponsorship efforts built around data-driven learnings.
The Sr. Manager will lead & oversee exhaustive Connections Measurement for Busch Light & Budweiser. The Sr. Manager will lead Bud Light Super Bowl measurement efforts. The Sr. Manager will pair acumen across all Connections touchpoints, available datasets (including Competitive) and cross-functional inputs to garner holistic optimization recommendations for the brands.
The Sr. Manager will act as a critical SME not just within Connections, but in tandem across Insights, Intelligence, Analytics & Technology functions to ensure AB’s measurement program continues to evolve & progress. This includes ownership of the broader Partnership & Experiential measurement framework. The Sr. Manager reports directly to the VP, Connections SPF, and will participate in all capability development & performance review processes.
JOB RESPONSIBILITIES:
· Performance Communication: Deliver digital performance in the form of reports, dashboards, or emails that convey the results in a way that explains what happened, why it happened, and what we do next.
· Marketing Analytics Best-Practice Sharing: Train brand teams on leveraging marketing data and implementing best practice processes. Act as advisor and connect these teams with additional resources that may be helpful for their needs.
· Inter-departmental Collaboration: Work with cross-functional departments to implement social analysis for research/projects/campaigns/events and present insights back to inform strategic decisions.
· Newsroom and Trend Identification: Lead weekly newsroom meetings to inform brands of cultural trends and insights around key calendar moments.
· Ad Hoc Social Listening Research: Social listening tool setup (including keywords, Boolean query parameters and dashboards) and analysis. Pull and interpret data from social listening tools including volume, sentiment, conversation drivers, influencers, etc. Take initiative on refinement of query parameter setup to ensure accurate and insightful mention analysis is available to report on by the end of the reporting period.
JOB QUALIFICATIONS:
· Data Analysis: Highly analytical with proven experience in gathering data, performing analysis, and developing in-depth insights/recommendations.
· Data Communication: The ability to dive into the ‘why’ behind the data and simply findings into concise, action oriented key findings instead of just reporting on the numbers.
· Data Visualization: Proficient in data visualization, preferably in one of the following tools: Looker, Tableau, DOMO, BI.
· Data Technology: Must be proficient in Excel and with demonstrated ability to organize and consolidate multiple data sources for analysis.
· Data Language: Boolean a must, programming languages help.
· Social Media Marketing: Experience using social listening and analytic platforms such as Crimson Hexagon, Sprinklr, and platform agnostic analytics. Strong familiarity and understanding in social media platforms and innovations such as Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest required.
· Research: Must be a naturally curious and inquisitive person when it comes to data.
· Familiarity with programmatic data, website data, sales data, TV ratings, and influencers a plus.
· 2-5 years of professional experience in marketing/business analytics, statistical analysis, consumer insights, predictive modeling or segmentation, or social media setting.
· Bachelor’s Degree required (Economics, Marketing, Statistics, Mathematics, and Finance focus preferred)
WHY ANHEUSER-BUSCH:
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers.
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
Anheuser-Busch Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Anheuser-Busch and has not been reviewed or approved by Anheuser-Busch.
-
Healthcare Strength — Health coverage is described as comprehensive, with medical, dental, and vision often fully covered and supported by wellness programs that can reduce costs. On‑site resources and an employee assistance program further reinforce the depth of the offering.
-
Retirement Support — Retirement programs feature a notably strong 401(k) match and access to pension arrangements for certain groups. Recent collective bargaining improvements strengthened retirement security for covered brewery roles.
-
Leave & Time Off Breadth — Parental leave, PTO, and sick time are presented as robust, with brewery roles seeing expanded vacation accrual under the current contract. Day‑one eligibility and family support resources add practical flexibility for time away.
Anheuser-Busch Insights
Similar Jobs
What We Do
For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
