Who are we looking for?
Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Manager, Paid Social & Digital Media in the Marketing, Loyalty & Communications Division. The Paid Media and Digital Marketing team leads the strategy and execution of full-funnel, data-driven paid media initiatives that drive customer acquisition, optimize ROI, and grow the Choice Hotels brand portfolio. As a key member of our Marketing, Loyalty & Communications team, you will execute and optimize paid social and digital campaigns, driving performance and operational excellence in support of Choice’s customer acquisition objectives.
Are you a data-driven, collaborative, and innovative marketer with a strong background in paid social and digital media? We invite you to apply today for our Manager, Paid Social & Digital Media role and #MakeItYourChoice.
Your Responsibilities
Plan, execute, and optimize enterprise, segment, and partner paid media campaigns across social and digital platforms, with a primary focus on paid social.
Provide strategic recommendations and executional support for digital and social media partners, platforms, audiences, and products.
Collaborate with agency resources to build detailed media plans, project timelines, and campaign briefs.
Work closely with creative teams to ensure best practices for media creative are followed.
Track campaign performance and proactively recommend optimization solutions to improve results.
Contribute to the development of holistic testing strategies, including audience targeting, creative, tactics, spend levels, and KPIs.
Support data validation processes for Commercial Mix Modeling and other marketing measurement initiatives.
Provide guidance to internal teams on social and digital media technology platforms and vendor capabilities.
Partner with the Organic Social team to deliver best-in-class social media practices across the enterprise.
Support franchisee social media training and activation as needed.
Your Experience, Skills & Competencies
Bachelor’s degree in Marketing, Communications, Technology, or related field, or equivalent experience required.
3-5 years of experience in marketing and social media, preferably in an advertising agency, in-house marketing department, or social media technology company.
Demonstrated ability to work independently and collaboratively in a matrixed organization.
Proven expertise in paid social and digital media planning and execution.
Experience with audience targeting, triggered marketing, tagging, and analytics.
Working knowledge of social media management platforms and technology solutions.
Strong analytical skills and ability to translate data into actionable insights.
Strong presentation and communication skills.
Highly adaptable, entrepreneurial mindset, and thrives in a fast-paced environment.
Demonstrates key competencies to include:
Data-Driven Decision Making
Collaborating & Influencing
Execution & Operational Excellence
Your Team
This is a leadership role that will report to the Director, Paid Social & Digital Media. You will have at least one direct report and collaborate with cross-functional departments on a regular basis.
Your Work Location
As our Manager, Paid Social & Digital Media, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.
Salary Range
The salary range for this position is $105,559 - $124,031 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).
The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We’re the hotel company for those who choose to bet on themselves – the underdog, the dreamer, the entrepreneur – because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today – for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward – giving our work at Choice a purpose larger than our business.
About Choice Hotels Financial Performance
Please click here to review the highlights of our latest financial results.
*** PLEASE NOTE: This role is not eligible for sponsorship ***
Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.
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What We Do
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest and most successful lodging franchisors. On August 11, 2022, Choice acquired Radisson Hotels Americas, adding nine brands and approximately 67,000 rooms to its portfolio in the United States, Canada, Latin America, and the Caribbean. With 22 brands, Choice Hotels has more than 7,500 hotels and nearly 650,000 rooms in 46 countries and territories as of August 11, 2022. The Choice® family of hotel brands provides business and leisure travelers with a broad range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. At our worldwide corporate headquarters in the Washington metropolitan area (North Bethesda, MD), our IT center in Scottsdale, AZ, and St. Louis Park (MN), and through our associates across the globe, we keep those hotels humming by serving as a champion for our franchisees. When you #MakeItYourChoice, you will have the environment, the tools, and the momentum to drive your career and organizational success
