The Role
Own CHAGEE USA’s social and creator marketing strategy, content ecosystem, community engagement, and channel performance. Lead editorial planning, creative development, creator relationships, cultural programming, integrated campaigns, agency partners, budgets, and measurement. The role combines strategic leadership with hands-on social content creation and execution across launches, evergreen storytelling, and teahouse experiences.
Summary Generated by Built In
CHAGEE (pronounced CHAH-jee) is a modern teahouse with more than 7,500 locations globally.We are a global brand with proud roots in Yunnan, committed to bringing people together through tea. CHAGEE is awakening a modern tea movement, grounded in authentic heritage, fueled by cutting edge innovation, and crafted to nourish body and spirit.OverviewElevate your career with CHAGEE as Manager, Social & Creator Marketing.Through our stores across China, Asia Pacific, and the United States, we serve a staggering 100 million cups of tea monthly. CHAGEE is excited to expand its presence in the US market. This is your chance to be part of an exhilarating journey as we deliver the taste of authentic tea culture to America.The RoleThe Manager, Social & Creator Marketing will own the strategy and day-to-day stewardship of CHAGEE USA social channels, content ecosystem, creator program, and community engagement. This person will translate brand, product, and teahouse priorities into culturally resonant storytelling that feels distinctive to CHAGEE and native to each platform.This is an individual contributor role for someone who can move fluidly between strategy and execution. The right person has a strong creative point of view, understands how culture moves, knows how to build trusted creator relationships, and uses performance signals to make the work stronger.The Modern Tea Movement starts with you. At CHAGEE, we're connecting the world through modern tea — making friends, pouring tea, and building careers along the way. Join a team rooted in tradition, fueled by purpose, and scaling a global movement across North America.What You Will Own
- Social strategy: Set the owned social vision, channel roles, audience strategy, editorial priorities, and annual roadmap across current and emerging platforms.
- Content leadership: Build the content calendar and lead the development of social first ideas across campaigns, launches, evergreen storytelling, cultural moments, and teahouse experiences.
- Creative direction and content creation: Bring a strong social eye and clear visual point of view to every piece of content. Write strong briefs, establish the creative bar, and partner with internal creative teams, agencies, photographers, videographers, and creators to produce distinctive work. This person should also be comfortable designing, capturing, editing, and producing social content directly when needed.
- Creator marketing: Define the creator strategy across community voices, emerging talent, tastemakers, and larger partners. Lead identification, relationship development, briefing, contracting, amplification, and measurement.
- Community building: Develop programs that turn followers, members, students, and local communities into active participants and advocates for CHAGEE.
- Cultural intelligence: Identify relevant conversations, behaviors, formats, and partnerships while protecting the integrity of the brand.
- Integrated planning: Connect social and creator work to product launches, retail marketing, digital, loyalty, public relations, events, and the full teahouse consumer journey.
- Performance and learning: Define meaningful measures of success, read platform and business signals, share clear insights, and continually improve content, creator investment, and channel performance.
- Agency and budget leadership: Manage agency partners, creator investment, production resources, timelines, and budgets with clarity and accountability.
- Team building: Establish effective ways of working now and help shape the future social and creator organization as CHAGEE grows.
- Approximately 5 to 10 years of relevant experience across social media, content, creator marketing, community, or integrated brand marketing.
- Meaningful brand side experience within a culturally relevant consumer, lifestyle, hospitality, beauty, wellness, retail, or food and beverage business.
- Demonstrated ownership of an organic social strategy and content calendar, with the judgment to balance long term brand building and timely cultural participation.
- Strong creator marketing experience across strategy, relationship building, briefing, negotiation, activation, amplification, and measurement.
- A sharp creative eye and the ability to evaluate an idea, improve a brief, direct content, and protect a consistent brand point of view.
- Comfort moving from strategic planning into hands on execution in a fast growing environment.
- Strong cross functional leadership, communication, agency management, and prioritization skills.
- Fluency in social analytics and the ability to connect engagement, conversation, audience growth, traffic, trial, and business outcomes.
- Experience building culturally inclusive work for diverse audiences. Multicultural or Asian American audience experience is valuable.
- Bachelor's degree or equivalent practical experience.
- CHAGEE has a clear and differentiated social point of view, not simply a posting calendar.
- Content quality and consistency improve while the team becomes faster and more culturally responsive.
- Creators operate as trusted storytellers and community partners, not only as paid distribution.
- Product launches and teahouse moments are amplified through cohesive owned, creator, and community storytelling.
- The function has a practical measurement framework that informs decisions and connects social activity to broader brand and business priorities.
- Hybrid work schedule for a balanced life
- 401K with company match to secure your future
- Yearly bonus opportunity
- Comprehensive medical, dental, and vision insurance
- On-site fitness center and wellness programs
- Exclusive discounts at our tea locations, theme parks, and gyms
- Generous paid time off starting at 15 days, plus 7 federal holidays
- Opportunities for continuous education and scholarships
- Income protection including Disability, Life, and AD&D insurance
- Bereavement leave for those difficult times
Skills Required
- Approximately 5 to 10 years of relevant experience in social media, content, creator marketing, community, or integrated brand marketing
- Brand-side experience within a culturally relevant consumer, lifestyle, hospitality, beauty, wellness, retail, or food and beverage business
- Experience owning organic social strategy and content calendars
- Strong creator marketing experience, including strategy, relationship building, briefing, negotiation, activation, amplification, and measurement
- Strong creative judgment and ability to evaluate ideas, improve briefs, direct content, and maintain brand consistency
- Ability to move between strategic planning and hands-on execution
- Strong cross-functional leadership, communication, agency management, and prioritization skills
- Fluency in social analytics and ability to connect engagement, audience growth, traffic, trial, and business outcomes
- Experience creating culturally inclusive work for diverse audiences
- Bachelor's degree or equivalent practical experience
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The Company
What We Do
CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally. As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.
