Manager- Shoreside Digital Experience

Summary/Objective:

Virgin Voyages is redefining the future of travel—bold, effortless, and unmistakably Virgin. The Senior Manager, Shoreside Digital Experience is a commercially-minded digital leader who owns the strategy, performance, and continuous improvement of VirginVoyages.com and FirstMates.com—Virgin Voyages’ two primary shoreside digital properties. This role goes beyond product management: you are the business owner of the Sailor and First Mate’s digital journey from first click to booking confirmation. You define the product vision and roadmap, champion a rigorous experimentation and A/B testing culture, and partner deeply with Data, Technology, CRM, and Marketing teams to translate insights into high-impact digital experiences. You are a strong communicator who can influence senior stakeholders, lead a small team of contractors and crew members, and hold every digital initiative accountable to measurable commercial outcomes.

This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can't wait to 'sea' you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays' as remote days.

Product Strategy & Roadmap Ownership

• Own the end-to-end product strategy, vision, and roadmap for VirginVoyages.com and FirstMates.com—covering the B2C booking experience, B2B travel advisor portal, and all pre-sail digital touchpoints.

• Define and maintain OKRs (Objectives & Key Results) for both platforms, ensuring every initiative is tied to a measurable business outcome—conversion, revenue, engagement, or retention.

• Prioritize the product backlog using a rigorous impact/effort framework, with commercial value as the primary lens; resist feature creep and stakeholder-driven scope without data to support it.

• Develop compelling, data-backed enhancement proposals for each platform—including problem statement, user insight, expected impact, effort estimate, and success criteria—before escalating for investment.

• Partner with the Director, Digital Strategy & eCommerce to align the shoreside roadmap with the broader digital strategy and commercial priorities across all VV digital properties.

Experimentation, Optimization & Analytics

• Champion a continuous experimentation culture—designing, prioritizing, and running A/B and multivariate tests across the booking funnel on VirginVoyages.com and FirstMates.com to continuously improve conversion and average order value.

• Define the testing roadmap with clear hypotheses, success metrics, and minimum detectable effects; ensure tests are statistically valid before drawing conclusions or scaling changes.

• Partner with the Data Insights & Intelligence team to define KPIs, diagnose funnel performance, identify drop-off points, and translate analytical findings into actionable product decisions.

• Maintain a deep understanding of platform analytics—tagging requirements, attribution principles, KPI design, and metrics reporting—to self-serve insights and reduce reliance on ad hoc data requests.

• Use tools such as Google Analytics, Quantum Metric, Optimizely, VWO, or Monetate to monitor performance, surface opportunities, and validate product decisions with real user behavior data.

Personalization & AI-Enabled Capabilities

• Identify, evaluate, and implement AI-enabled capabilities across both platforms—from on-site agents and conversational search to generative content, predictive personalization, and AI-assisted merchandising—to remove friction in the path to book.

• Partner with CRM and CDP teams to scale 1:1 personalization strategies that lift conversion and average order value for both Sailors and First Mates.

• Evaluate emerging AI and digital commerce tools, bringing forward business cases for adoption when capability gaps are identified or competitive differentiation is possible.

Cross-Functional Partnership & Stakeholder Management

• Serve as the primary product liaison between Marketing, IT, Editorial, Sales, and CRM teams—ensuring digital priorities are understood, sequenced, and delivered without execution gaps.

• Partner with the Technology team to manage requests and platform updates using PI planning, SAFe, and agile methodologies; actively participate in sprint reviews and planning ceremonies.

• Manage and negotiate scope, timelines, and budgets with vendor partners and external digital agencies; hold partners accountable to quality and delivery standards.

• Prepare and deliver compelling presentations to communicate roadmap progress, experiment results, and key platform insights to diverse audiences, including senior leadership.

• Advise stakeholders in Marketing, IT, Editorial, and Sales on strategies to meet corporate objectives through platform optimization and marketing technology.

Team Leadership & Operations

• Lead and develop a small, high-performing team of contractors and crew members supporting the shoreside digital experience—setting clear priorities, providing ongoing coaching, and maintaining a culture of accountability and continuous improvement.

• Support hiring, onboarding, and performance management for team members; actively develop talent and build team capability in data-driven product thinking.

• Support broader enterprise technology adoption efforts, ensuring new tools and capabilities are implemented effectively and embedded into team workflows.

• Other duties as assigned.

Qualifications:

• Bachelor’s degree required; advanced degree in a business, marketing, or quantitative field preferred.

• 6+ years of experience in digital product management, eCommerce strategy, or digital experience delivery, with demonstrated ownership of a web or app platform with significant commercial impact.

• Proven experience designing and executing A/B and multivariate testing programs that have driven measurable improvements in conversion, revenue, or engagement.

• Deep understanding of online marketing principles including conversion rate optimization (CRO), audience segmentation, merchandising, cross- and upsell strategy, and lifecycle marketing.

• Strong fluency in web analytics, tagging requirements, KPI design, attribution principles, and metrics reporting; able to define what to measure and interpret results to drive product decisions.

• Demonstrated ability to build structured, data-backed business cases and enhancement proposals that secure stakeholder buy-in and investment.

• Experience managing a team (including contractors or agency partners) with a track record of developing talent and maintaining high performance in a fast-paced environment.

• Proven ability to partner effectively with Technology and Product teams using agile methodologies (SAFe, PI planning, Scrum); Jira or equivalent tool proficiency required.

• Experience managing vendor relationships, negotiating scope, and holding external partners accountable to delivery standards.

• Strong executive communication and presentation skills; able to synthesize complex data and product decisions into clear, compelling narratives for senior leadership.

• Leisure, Travel & Tourism industry experience preferred.

• Hands-on experience with eCommerce and testing platforms strongly preferred: Optimizely, Google Analytics, Quantum Metric, VWO, Monetate, Figma.

• Knowledge of marketing and content tools a plus: Magnolia CMS, Salesforce, Airtable.

• Fluency in AI-driven personalization and digital automation tools; intellectual curiosity about emerging eCommerce technology and its commercial applications.

What Matters to Us: At Virgin, your personality matters as much as how good you are at what you do. We want you to bring it to our hangout spot and help make the place even better. So, we won’t be surprised to hear that when people talk about you they say you are clever, on top of it, able to think ahead, intuitive, passionate and someone people respect and enjoy working with because you make things happen.
Virgin Voyages is committed to being an Equal Opportunity Employer and encourages applications from qualified, eligible applicants regardless of their sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Our greatest strength comes from our ability to come together as unique individuals -- we seek to always embrace and celebrate our differences, providing an inclusive workplace environment that allows you to be your best self.

Virgin Voyages is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Virgin Voyages via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Virgin Voyages HR/Recruitment will be deemed the sole property of Virgin Voyages. No fee will be paid in the event the candidate is hired by Virgin Voyages as a result of the referral or through other means.