Manager, Search Engine Marketing

DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.

______________________________________________________________________

Position Overview:The Manager, Search Engine Marketing (SEM) leads a team of SEM professionals and is responsible for driving strategic direction, performance, and planning across paid search initiatives. This role expands upon the Supervisor responsibilities by owning broader business outcomes, cross-functional collaboration, and team development. The Manager is accountable for delivering measurable results aligned with business goals and for fostering a high-performance, data-driven SEM team.
This is not exclusively an essential onsite role, though may require some onsite attendance.

Responsibilities:

Leadership & Strategy

• Lead and develop a team of SEM professionals through coaching, mentorship, and performance management.

• Drive SEM strategy focused on high-impact, user acquisition initiatives aligned with organizational KPIs.

• Collaborate with senior leadership on strategic planning and budget allocation.

• Represent SEM in strategic planning meetings and cross-functional initiatives.

Cross-Functional Collaboration

• Partner with Segment, Regional, Supplier Marketing, and Analytics teams to integrate SEM into broader digital efforts.

• Communicate performance insights and recommendations to stakeholders and senior leadership.

Campaign Management & Optimization

• Oversee planning, execution, and optimization of paid search campaigns across platforms.

• Ensure data integrity and performance tracking through analytics and reporting tools.

• Conduct root cause analysis on performance trends and provide actionable insights.

• Champion automation, AI integration, and testing frameworks to drive continuous improvement.

Innovation & Tools

• Evaluate and implement new tools, platforms, and technologies to enhance SEM capabilities.

• Develop and manage vendor relationships.

• Stay current on industry trends, platform updates, and the competitive landscape.

• Identify opportunities for improved targeting, bidding strategies, and content optimization.

Other Responsibilities

• May be asked to support other accounts, teams, or initiatives based on business needs.

• Occasional travel may be required.

Required Experience & Skills:

• 3–5 years of SEM or digital marketing experience.

• Proven experience managing teams and delivering measurable business impact.

• Strong analytical, communication, and project management skills.

• Ability to work independently and manage multiple projects in a fast-paced environment.

• Demonstrated ability to provide constructive feedback and manage conflict effectively.

• Strong accountability and results-driven mindset.

Tools & Systems:

• Proficiency in: Google Ads, Microsoft Ads, Google Merchant Center, SA360.

• Experience with analytics platforms: Google Analytics, MicroStrategy (MSTR), etc.

• Strong skills in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).

• Familiarity with international search platforms (Yahoo Japan, Baidu, Naver, 360).

Preferred Qualifications:

• Bachelor’s degree in Marketing or a related field.

• Previous supervisory experience.

• Knowledge of DigiKey’s product lines and digital marketing ecosystem.

Physical Requirements:

• Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen

• Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body

Compensation:

The base pay range for this position is:

$90,000

to

$122,500

Many factors influence the determination of base pay within a range, including the candidate’s work experience in related roles; the candidate’s knowledge, skills, capabilities, and performance; the relative pay of other DigiKey employees in similar roles; and the budget available for the position.

______________________________________________________________________

DigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, and to apply and be considered for open positions.

If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or [email protected].

Know Your Rights: Workplace Discrimination is Illegal