Manager Sales – HoReCa/O&I

Posted 4 Days Ago
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Lahore, Punjab, PAK
In-Office
Senior level
Food • Information Technology • Logistics • Retail
The Role
Manages branch sales and profitability by developing local market plans, growing customer portfolios, activating new buyers, analyzing sales and stock performance, monitoring competitors, and maintaining customer relationships. Leads, coaches, and evaluates sales staff while addressing complaints, improving productivity, ensuring policy compliance, and providing feedback on pricing, promotions, assortment, and merchandising.
Summary Generated by Built In
Company Description

METRO opened its first cash & carry wholesale center in Pakistan in 2007 & expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO and Makro-Habib combined their wholesale business in Pakistan marking the beginning of a long-term partnership to the mutual benefit of both companies. The merger allowed METRO and Makro-Habib to combine resources and gain the financial strength to lead and grow in a challenging environment and to gain synergies targeted to generate value for our customers and suppliers alike. Today the company is operating 10 wholesale centers in Lahore, Karachi, Multan, Islamabad & Faisalabad.
METRO Pakistan (Pvt) Limited is part of METRO GROUP’s sales division METRO Cash & Carry, the international leader in self-service wholesale. The company operates more than 750 stores in 25 countries in Europe, Asia and Africa and has a workforce of over 107,000 employees.

Job Description

  • Develop branch plan to build the business by identifying and understanding local markets.
  • Achieve branch objectives for sales and profit performance.
  • Develop strong business relationships with customers.
  • Analyze sales and stock figures and take action to expand areas of growth.
  • Increase the number of new buying customers through activation.
  • Increase the portfolios dedicated to the team.
  • Manage, motivate, train, follow and control the activity of the Sales Staff in order to optimize the result.
  • Address customer complaints to understand customers’ needs and expectations, and propose solutions.
  • Analyze the best customers to know their buying behaviours, understand their needs and propose solutions.
  • Visit customers to understand their business and activities.
  • Check competitor promotions and analyze price comparisons with main competitors.
  • Evaluate competitors’ promotions and provide ongoing feedback to the Buying Department.
  • Visit competitors to check price, assortment, merchandising, services and competitor activities.
  • Coach and train team members on existing and new concepts, technology and functionality.
  • Monitor performance of all team members and keep motivation levels high.
  • Follow up on sales, customer activity, stock, margin and personnel productivity.
  • Ensure that each member adheres to the policies and procedures announced by management.

Qualifications

Graduation with 5 years of hands-on experience

Skills Required

  • Graduation
  • 5 years of hands-on experience
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The Company
86,740 Employees
Year Founded: 1964

What We Do

METRO AG is a leading international wholesale and retail group offering food and non-food products under brands like METRO and MAKRO. It serves hotels, restaurants, caterers, and grocery stores, and develops digital solutions for its wholesale business.

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