Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.
Trusted and loved by over 20,000+ customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.
At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.
Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.
Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.
About the Role
We are seeking a technically astute and strategic leader to head the Revenue Technology vertical within our Revenue Strategy & Operations organization to supercharge our go-to-market teams by building internal tools, automating manual processes, leveraging AI capabilities and optimizing how systems work together.
You’ll work across the full GTM funnel - Sales, Partnerships, Marketing, and Customer Success - to remove friction, increase visibility, and improve conversion at every stage.
This role will own the GTM and revenue tech stack — designing, integrating, and optimizing systems that power Marketing, Sales, Customer Success, and Partnerships.
As the steward of our global revenue infrastructure, you’ll ensure technology delivers efficiency, scalability, and data integrity — enabling Wati’s GTM teams to operate with precision and impact.
Key Responsibilities1. GTM Tech Stack Ownership
- Own and evolve the GTM & Revenue tech ecosystem including HubSpot, Chargebee, Vitally, GA4, and related tools.
- Ensure seamless integrations and data flow across systems supporting the entire customer lifecycle.
- Establish and maintain high data quality standards and documentation for all platforms.
- You’ll bring AI into the heart of GTM execution — leveraging LLMs, intelligent agents, and prompt-based automations to augment reps, accelerate workflows, and reduce repetitive tasks.
2. Process Automation & Optimization
- Identify and implement automation opportunities to reduce manual tasks across GTM processes.
- Partner with cross-functional teams to streamline lead routing, usage tracking, invoicing, and renewals.
- Lead end-to-end optimization of workflows that improve productivity and enable revenue scale.
3. Technology Strategy & Architecture
- Define the long-term technology roadmap for GTM systems in alignment with company strategy.
- Evaluate new tools and vendors for fit, scalability, and ROI.
- Drive adoption of emerging technologies, especially Generative and Agentic AI, across GTM workflows.
4. Cross-Functional Partnership
- Collaborate closely with the Revenue Strategy & Planning, Business Insights, and Strategic Initiatives verticals to ensure tech and data alignment.
- Partner with Finance, Product, and Engineering teams to deliver integrated and compliant solutions.
- Serve as the primary advisor to GTM leaders on technology-driven performance improvement.
5. Governance & Data Sanity
- Design and enforce strong governance around system access, data standards, and configuration management.
- Establish monitoring and alert systems to detect and resolve data or integration issues proactively.
- Enable revenue and leadership teams to make informed decisions through trustworthy data.
6. Team Leadership
- Lead and mentor a global team of 3–5 system specialists and GTM engineers.
- Build a culture of operational excellence, innovation, and accountability.
- Manage team priorities, ensure delivery on SLAs, and invest in ongoing technical upskilling.
Requirements
- 6–8 years of experience in Revenue Operations Technology, CRM Administration, or Systems Architecture.
- Deep expertise with GTM platforms (HubSpot, Chargebee, Vitally, GA4) and their integrations.
- Proven success implementing automation, workflow design, or AI-driven efficiency programs.
- Strong understanding of SaaS GTM motions and customer lifecycle systems.
- Experience managing cross-functional projects and technology roadmaps.
- Excellent collaboration and communication skills to partner with business and engineering stakeholders.
- Based in India - preferably Chennai or Bangalore.
Top Skills
What We Do
Reimagining customer engagement, Wati is the leading conversational platform built on WhatsApp's Business API. Our easy-to-use software empowers 8,000+ businesses across 100+ countries to deliver personalized, real-time conversations at scale.
With innovative AI solutions, we're transforming how companies communicate:
Shared inboxes allow seamless collaboration
Powerful automation boosts efficiency
Broadcast messaging engages customers
Intelligent chatbots provide instant support
As a fast-growing global SaaS startup, we're passionate about using technology to build meaningful relationships between businesses and customers. Our talented, driven team is united by a vision to empower organizations and redefine connections through meaningful conversations
