Manager, Revenue and Audience Insights

Job Title: Manager, Revenue and Audience Insights

Department: Marketing

Reports to: Director of Marketing

Status: Regular, full-time, exempt from overtime

Summary:

The Revenue & Audience Insights Manager is a critical driver of the Houston Symphony’s earned revenue growth. Partnering closely with the Director of Marketing, this role analyzes sales and audience trends, develops accurate revenue forecasts, and provides actionable insights to maximize ticket sales and audience participation. They also oversee the creation of new performances, subscription packages, and promotions in Tessitura, ensuring that pricing and inventory strategies are implemented effectively to optimize sales and support organizational revenue goals.
 

Essential Job Functions:

• Revenue Tracking: Actively monitor the effectiveness of marketing campaigns and promotions; track and report on ROI with a focus on refining future audience targets, campaign spend, and frequency; report on progress towards revenue goals
• Demand Forecasting: Assist Director of Marketing and Chief Marketing Officer with forecasting, revenue and expense projections
• Dynamic Pricing and Inventory Management: Assist Director of Marketing with dynamic pricing and discounting strategy, supported by forecasting and analytics tools
• Audience Segmentation for Growth: Perform in-depth analyses of patron purchasing habits to identify focused market segments and inform strategy
• Collaborate with Chief Marketing Officer and Director of Marketing on strategic projects related to branding and audience research and development
• Leverage research insights to create segmented mail and email lists
• Create presentations for Committee and Board reports
• Build promotions, concerts, and subscription packages in Tessitura
• Support other members of the marketing and sales team as needed
• Work concert duty as required by the marketing and communications team (approximately once a month, involving evening/weekend hours)
• Perform additional duties as required by the Houston Symphony Society

• Proven ability to translate sales data into pricing and promotional strategies that drive revenue growth
• Experience developing accurate revenue forecast models
• Bachelor’s degree in Marketing, Statistics, Mathematics, or related field required
• 2 to 4 years marketing or non-profit experience preferred
• Advanced experience with Microsoft Excel required
• Excellent organizational skills and detail-oriented approach
• Experience with analytical tools and presentations
• Knowledge of Tessitura or similar CRM database required
• Knowledge of SQL a plus
• Ability to prioritize and manage multiple projects with differing timelines
• Knowledge of orchestral music a plus
• Ability to work evenings and weekends, including some holidays