- Own retention strategy and execution for 15–30 D2C brands across categories and growth stages
- Audit and rebuild lifecycle journeys across WhatsApp, Email, and SMS flows
- Plan, execute, QA, and optimise campaigns and automations
- Build advanced segmentation, personalization, and retention workflows using AI-assisted operations
- Drive measurable retention revenue, repeat GMV, and ROI across merchant portfolios
- Analyse customer cohorts, repeat behaviour, AOV, seasonality, and campaign performance to generate actionable insights
- Leverage AI for segmentation queries, copy variants, reporting, QA, template translations, and post-campaign analysis
- Partner with Product, Strategy, and Customer Success teams to improve merchant outcomes and shape platform feedback loops
- 3–6 years of experience in retention, lifecycle, or CRM marketing within D2C, SaaS, or agency environments
- Hands-on experience with platforms such as MoEngage, CleverTap, WebEngage, Netcore, Klaviyo, KwikEngage, LimeChat, Wigzo, or Interakt
- Strong understanding of lifecycle journeys, segmentation, cohort analysis, and retention metrics
- Strong analytical mindset with comfort in dashboards, spreadsheets, RFM analysis, and campaign performance tracking
- Strong campaign execution and copywriting instincts, especially for WhatsApp-led engagement
- AI-native operator comfortable using tools like ChatGPT, Claude, or similar AI systems in day-to-day workflows
- Strong understanding of D2C and eCommerce growth metrics including AOV, repeat cycles, COD vs prepaid behaviour, and retention levers
- Comfortable managing multiple merchant accounts in fast-paced environments with high ownership
Skills Required
- 3-6 years experience in retention, lifecycle, or CRM marketing within D2C, SaaS, or agency environments
- Hands-on experience with platforms such as MoEngage, CleverTap, WebEngage, Netcore, Klaviyo, KwikEngage, LimeChat, Wigzo, or Interakt
- Strong understanding of lifecycle journeys, segmentation, cohort analysis, and retention metrics
- Strong analytical mindset with comfort in dashboards, spreadsheets, RFM analysis, and campaign performance tracking
- Strong campaign execution and copywriting instincts, especially for WhatsApp-led engagement
- AI-native operator comfortable using tools like ChatGPT, Claude, or similar AI systems in daily workflows
- Strong understanding of D2C and eCommerce growth metrics including AOV, repeat cycles, COD vs prepaid behaviour, and retention levers
- Comfortable managing multiple merchant accounts in fast-paced environments with high ownership
What We Do
GoKwik is a data & technology led enabler, building a full-stack solution suite for eCommerce and D2C brands to help them unlock business growth. Embarked on a mission to democratise the shopping experience, GoKwik enables eCommerce brands to deliver superlative customer experience across the shopping funnel thereby boosting conversion rates and revenue growth. It also solves for other critical pain points of the industry such as COD RTO (Return to Origin) and helps brands manage the RTO problem while offering COD as a payment channel. With its recent addition of a third product: KwikChat, GoKwik is solving for low ROIs on marketing campaigns through 30+ Whatsapp use cases such as abandoned cart recovery, click to whatsapp ad campaigns & headless checkout. 1 in 3 shoppers is already shopping on the GoKwik network that has helped 500+ brands scale their businesses with higher GMV realisation & profit margins. It is helmed by Chirag Taneja (Co-Founder and Chief Executive Officer), Vivek Bajpai (Co-Founder and Chief Technology Officer), and Ankush Talwar (Co-Founder and Chief Data Scientist). GoKwik is backed by investors such as Sequoia Capital, Matrix Partners India, RTP Global & Think Investments. GoKwik's team has deep knowledge in the space of eCommerce with people having previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, and more.
