Manager, Regional Marketing – East

Posted 2 Days Ago
Be an Early Applicant
Hiring Remotely in Georgia, IN, USA
In-Office or Remote
Senior level
Consumer Web • eCommerce • Retail
The Role
Lead regional marketing strategy across the Eastern U.S., partnering with sales, branches, and suppliers to drive customer engagement, events, trade shows, and acquisition/retention programs. Manage co-marketing investments, use market and performance data to measure ROI, support branch growth and expansions, and coordinate omni-channel customer experiences while balancing strategic planning with hands-on execution.
Summary Generated by Built In

A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities.

The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.

Manager, Regional Marketing – East

White Cap is seeking a strategic, results-driven marketing leader to own the local growth strategy for one of our largest regions. Partnering closely with sales leaders, branch teams, supplier partners, and corporate marketing, you'll lead programs that strengthen customer relationships, grow market share, and deliver measurable business results across the Eastern United States. This is a high-impact opportunity to influence regional strategy and shape growth within one of North America's leading specialty distributors.

What You'll Lead

This role offers the opportunity to influence growth across a large multi-state territory while partnering directly with regional and national leaders.

You'll:

• Develop and execute regional marketing strategies aligned with sales and business objectives.
• Drive customer engagement programs, field events, trade shows, supplier initiatives, and branch activations.
• Identify market opportunities and implement programs that increase customer acquisition, retention, and share of wallet.
• Build and strengthen supplier partnerships while maximizing co-marketing investments.
• Partner with branch and sales leaders to support growth initiatives, acquisitions, openings, and market expansion efforts.
• Use customer insights, market intelligence, and performance data to guide strategy, optimize investments, and measure ROI.
• Collaborate with cross-functional teams to create connected customer experiences across physical and digital channels.

You'll thrive in this role if you enjoy working closely with customers, suppliers, and sales teams, balancing strategic planning with hands-on execution, and seeing a direct connection between your marketing efforts and business results.

 

Required Qualifications

• Bachelor's degree and 10+ years of related experience, or Master's degree and 8+ years of related experience.
• 7+ years of progressive marketing experience, including strategic planning and execution.
• Experience in field marketing, regional marketing, channel marketing, customer marketing, or sales support leadership roles.
• Strong experience partnering with sales teams to drive customer engagement and revenue growth.
• Demonstrated success managing multiple priorities in a fast-paced environment.
• Excellent communication, collaboration, and relationship-building skills.
• Proficiency with Microsoft Office applications.

Preferred Qualifications

• Experience in B2B distribution, construction, industrial, manufacturing, building products, safety, tools, or related industries.
• Experience with omni-channel marketing strategies and customer engagement programs.
• Experience working with supplier partners and co-marketing initiatives.
• Strong financial acumen and budget management experience.
• Ability to translate data and insights into actionable growth strategies.

Location & Travel

This remote position requires residency within the Eastern Time Zone. Travel throughout the region is focused on customer events, supplier programs, branch engagement, and strategic growth initiatives. Overnight travel of up to two to three days per week may be required based on business needs.

Join Us

If you're ready to influence regional growth, strengthen customer relationships, and help shape the future of marketing at White Cap, we'd love to hear from you.

About White Cap

White Cap is one of North America's leading specialty distributors serving professional contractors across construction, infrastructure, safety, tools, and industrial markets. Guided by our Blueprint for Growth, we continue to invest in our people, customers, technology, and market expansion strategies.

If you’re looking to play a role in building America, consider one of our open opportunities. We can’t wait to meet you.

Skills Required

  • Bachelor's degree and 10+ years related experience, or Master's degree and 8+ years related experience
  • 7+ years of progressive marketing experience including strategic planning and execution
  • Experience in field marketing, regional marketing, channel marketing, customer marketing, or sales support leadership roles
  • Strong experience partnering with sales teams to drive customer engagement and revenue growth
  • Demonstrated success managing multiple priorities in a fast-paced environment
  • Excellent communication, collaboration, and relationship-building skills
  • Proficiency with Microsoft Office applications
  • Residency within the Eastern Time Zone
  • Willingness to travel regionally with overnight travel up to two to three days per week
  • Experience in B2B distribution, construction, industrial, manufacturing, building products, safety, tools, or related industries
  • Experience with omni-channel marketing strategies and customer engagement programs
  • Experience working with supplier partners and co-marketing initiatives
  • Strong financial acumen and budget management experience
  • Ability to translate data and insights into actionable growth strategies

White Cap Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about White Cap and has not been reviewed or approved by White Cap.

  • Leave & Time Off Breadth Time off offerings include vacation, paid holidays, sick time, a wellness day, and parental leave, with flexibility to take time when needed. Some roles follow Monday–Friday schedules without weekends, supporting work-life balance.
  • Retirement Support Retirement savings are supported by a 401(k) with employer matching contributions. This complements other financial programs like HSAs/FSAs to strengthen overall financial security.
  • Flexible Benefits The package spans medical, dental, vision, company-paid life and disability, HSAs/FSAs, and an EAP, alongside options like legal and identity protection. Tuition and adoption reimbursements add flexibility for different life stages.

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The Company
HQ: Atlanta, GA
5,465 Employees

What We Do

White Cap and its affiliates serve as a one-stop shop, providing concrete accessories and chemicals, tools and equipment, building materials and fasteners, erosion and waterproofing products, and safety products to professional contractors by meeting their distinct and customized supply needs in non-residential, infrastructure, and residential end markets. White Cap operates approximately 500 branches across North America with more than 10,500 employees supporting approximately 200,000 customers. For more information about White Cap, visit about.whitecap.com

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