Manager, Qualitative Research

Posted 5 Hours Ago
Be an Early Applicant
Pasig City, Metro Manila, National Capital Region, PHL
Hybrid
Mid level
Big Data • Information Technology
The world's leading consumer intelligence company.​
The Role
Lead and execute qualitative research projects across local, regional and global markets. Design studies, moderate groups/interviews, ensure data and analysis quality, deliver actionable insights and presentations, manage client relationships, and drive methodological innovation.
Summary Generated by Built In
Company Description

NIQ Customer Success Team focused on delivering world class insights and reports to the clients and striving for very high level of Customer Satisfaction and advocacy. 

Customer Success is NIQ’s key department which is instrumental for the company’s success. 

Job Description

At NIQ we are committed to helping our clients grow through a comprehensive understanding of consumer behaviour, and by leveraging on ongoing innovations in technology. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies. 

We are seeking out a self-motivated researcher, who is equally comfortable working independently and as part of a team managing local, regional and global studies. The role comes with an opportunity to work across a diverse range of sectors, categories, markets and business issues - and with a lot of autonomy to apply own thinking and expertise to design and execute Qualitative research projects. 

RESPONSIBILITIES 

  • Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations. 
  • Deliver three aspects of actionable insights KPIs: (1) quality of data, (2) quality of analysis and (3) quality of delivery (incl. reporting and presentation). 
  • Build strong relationships with clients through empathetic understanding of clients’ needs/requirements and consultative advisory. 
  • Assist in driving continuous innovation and leverage new techniques and technologies into the field of qualitative research.

ABOUT YOU 

The Manager for Qualitative Research, Consumer Insights assists the Consumer Insights team at NIQ in leading the qualitative research team and is responsible for supporting the quality of research output as well as the engagement & client management of the practice area. He/she should be recognized and seen as having a strong interest in Qualitative research. Experience of working with (or previous academic studies within) Ethnography, Semiotics, Design thinking, UI/UX are also valuable to the role.

Qualifications

  • At least 4 years of experience in Qualitative research
  • Diverse practical experience in different qualitative research methods (e.g., moderation, running focus groups, ethnography, in-depth/expert interviews, applying projective techniques, etc.) 
  • Strong research discipline and exposure, with ability to synergize both quantitative and qualitative research 
  • Result-focused; optimistic; loves changes and making a difference 

Additional Information

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Skills Required

  • Minimum 4 years of experience in qualitative research
  • Practical experience in qualitative methods (moderation, focus groups, ethnography, in-depth/expert interviews, projective techniques)
  • Strong research discipline and ability to integrate quantitative and qualitative insights
  • Experience managing local, regional, and global qualitative studies
  • Client engagement, consultative advisory and storytelling with effective presentations
  • Experience or academic background in ethnography, semiotics, design thinking, or UI/UX
  • Result-focused, adaptable to change, and committed to quality of delivery

NielsenIQ Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about NielsenIQ and has not been reviewed or approved by NielsenIQ.

  • Parental & Family Support Public materials highlight paid parental leave in the U.S., with additional paid disability time for birth parents. Parental leave is positioned as a standout element of the package.
  • Leave & Time Off Breadth Unlimited or flexible PTO is referenced alongside paid holidays and sick leave, providing broad time-off options in many roles. Actual use can vary by team norms, but the formal breadth is notable.
  • Flexible Benefits Work-from-home and hybrid arrangements are supported in many roles, with remote-friendly practices described across business lines. Flexibility is frequently positioned as a meaningful advantage.

NielsenIQ Insights

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The Company
HQ: Chicago, IL
40,000 Employees
Year Founded: 1923

What We Do

NielsenIQ is the industry leader in global measurement and data analytics, and the most trusted source for retail and consumer intelligence. We deliver the complete truth to retailers, manufacturers, and our partners through our comprehensive data sets and powerful insights. We enable businesses to make critical decisions confidently, accelerating growth and optimizing performance.

Why Work With Us

We empower companies around the world to make bold decisions and transform their business with trusted data, solutions, and insights. Joining NielsenIQ means experiencing countless learning opportunities and gaining numerous pathways for growth.

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