Reporting to the Director of Marketing & Advertising, this position is responsible for expansion and execution of integrated marketing strategies and objectives specifically focused on building market brand awareness that will drive revenue growth.
- Responsible for creating, selling and presenting cooperative advertising and other promotional programs to new and existing publishers; assist them in selecting which vehicles are best suited to promote their titles to our public and school library markets.
- Integral to the success is building effective relationships with targeted publishers.
- Collaborate to build marketing strategies with marketing team.Participate in and contribute marketing perspectives in key meetings.
- Coordinate and secure title-specific promotional marketing efforts with publishers on each campaign.
- Organize and develop partnership of specific author/title marketing programs and or product development.
- Supporting publisher promotional opportunities by developing curriculum focused programs with the end goal of expanding publisher co-op advertising revenue for Brodart.
- Bachelor's degree in Marketing.
- At least five years experience creating marketing and advertising campaigns.
- Results orientated with recognized success in driving revenue growth.
- Ability to execute marketing plans targeting school and public library channels.
- Interest in strategies linked to understanding marketing and customer behavior; self-driven, analytical and creative problem solver, leader and team player, with the ability to manage multiple tasks simultaneously.
- Must be comfortable in cooperative advertising sales situations with publisher representatives.
- Able to clearly explain our promotional programs and how they best fit their needs.
- Typical home office environment.
- Some travel requirement for publisher meetings, customers, Brodart corporate office visits and company conventions that could include weekends.
EQUAL OPPORTUNITY EMPLOYER
Brodart Co. is an Equal Opportunity Employer as to all protected groups, including protected veterans and individuals with disabilities.
Skills Required
- Bachelor's degree in Marketing
- At least five years of experience creating marketing and advertising campaigns
- Demonstrated success driving revenue growth
- Ability to execute marketing plans targeting school and public library channels
- Ability to manage multiple tasks simultaneously
- Comfort with cooperative advertising sales situations involving publisher representatives
- Ability to clearly explain promotional programs and their suitability for publisher needs
- Analytical and creative problem-solving skills
- Leadership and teamwork skills
- Self-driven approach and interest in customer behavior and marketing strategy
What We Do
Brodart Co. is a full-service provider of products and services for libraries, schools, businesses, and other institutions. Its offerings include shelf-ready books, book distribution, library supplies, furniture, book-care products, ordering systems, bibliographic support, collection-development tools, and consulting. Founded around its 1939 library book-jacket-cover innovation, the company serves customers across North America and the Pacific Rim through an international operation worldwide.
