Manager, Publicity

Posted 4 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
89K-122K Annually
Senior level
Digital Media • Gaming • News + Entertainment • Sports
The Role
Lead publicity strategy and execution for longform shows, coordinating press outreach, messaging, talent relations, press materials, and promotional events while building media partnerships and social integrations.
Summary Generated by Built In

Job Posting Title:

Manager, Publicity

Req ID:

10153342

Job Description:

ABC News is America’s No. 1 news source, providing straightforward, fact-driven journalism across broadcast, streaming, digital and audio. ABC’s award-winning programs include “Good Morning America,” “World News Tonight with David Muir,” “Nightline,” “20/20,” “This Week with George Stephanopoulos,” “GMA3: What You Need to Know,” and “The View”. Other platforms include ABC News Live, the network’s 24/7 streaming channel; ABC News Studios, a premium, narrative nonfiction original production house; ABC News Digital, comprised of a diverse audience of more than 53 million monthly average users; ABC Audio, the premier source for radio news and industry-leading podcasts; FiveThirtyEight, renowned data journalism organization; and NewsOne, the affiliate news service. 

ABC News is seeking a Manager, Publicity for the Longform team covering ABC News Studios, and leading “Nightline” and “IMPACT x Nightline” with opportunities to support “20/20” and “The View including day-to-day publicity efforts. 

Responsibilities:

  • Opportunities – Strategize to identify key opportunities for shows and titles that align with company PR objectives while understanding the news cycle
  • Growth - Help to identify areas of team growth; for example, relationship building with key press contacts, identifying new outlets/platforms/contacts for promotion and outreach to content creators to support promotion on social
  • Strategy - Create and execute comprehensive strategies working with producers and key partners
  • Press Outreach - Pitch targeted opportunities
  • Messaging - Create comprehensive messaging and conduct interview prep
  • Talent Relations – Build relationships with key internal and external talent
  • Relationship Building - Seek opportunities to further develop relationships with media partners cultivating key journalist/producer relationships
  • Press Materials - Craft press releases including announcements, listings and ratings providing valuable input on announcement releases and strategy
  • Events/Junkets - Help in organizing and staffing promotional events, junkets including outreach to talent, press and coordinating all logistical details

Required Qualifications:

  • At least five years’ experience in public relations, corporate communications or related field.
  • Demonstrated experience managing multiple campaigns at any given time.
  • Strong work ethic and demonstrated ability to secure earned media. 
  • Talent relations experience.
  • Crisis communications experience.
  • Must be willing to work a flexible schedule including weekend days.
  • Strong writing and presentation skills.
  • Strong time management and organizational skills.
  • Strong understanding of social media integrations; experience running successful social media campaigns.
  • Strong, collaborative, professional, respectful and kind team player.
  • Proficiency with Microsoft Office products.
  • BA or BS from a four-year accredited college or university; or equivalent work experience.

Preferred Qualifications:

  • Experience working in news, television, media and/or politics.
The hiring range for this position in New York, NY is $89,000.00 to $122,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Corporate Communications

Job Posting Primary Business:

Corporate Communications

Primary Job Posting Category:

Publicity Film/TV/Streaming

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-06-18

Skills Required

  • At least five years' experience in public relations, corporate communications or related field.
  • Demonstrated experience managing multiple campaigns at any given time.
  • Strong work ethic and demonstrated ability to secure earned media.
  • Talent relations experience.
  • Crisis communications experience.
  • Must be willing to work a flexible schedule including weekend days.
  • Strong writing and presentation skills.
  • Strong time management and organizational skills.
  • Strong understanding of social media integrations; experience running successful social media campaigns.
  • Strong, collaborative, professional, respectful and kind team player.
  • Proficiency with Microsoft Office products.
  • BA or BS from a four-year accredited college or university; or equivalent work experience.
  • Experience working in news, television, media and/or politics.
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The Company
219,548 Employees
Year Founded: 1923

What We Do

The Walt Disney Company is a leading diversified international family entertainment and media enterprise that operates through segments including entertainment, sports, and experiences.

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