Manager, Proposition Marketing

Posted Yesterday
Be an Early Applicant
Hiring Remotely in Hong Kong
Remote
Senior level
Fintech • Insurance • Financial Services
The Role
Leads proposition and product marketing initiatives across Hong Kong and Macau, including marketing collateral, product launches, regulatory communications, digital content, and customer-facing materials. Manages project scope, timelines, approvals, stakeholders, vendors, budgets, and quality controls while ensuring brand, customer, and regulatory standards. Partners with Product, Compliance, Legal, Distribution, Operations, Digital, and Communications teams, drives process improvements, and coaches team members.
Summary Generated by Built In

This is an exciting opportunity to join Manulife’s Proposition Marketing team and take ownership of a broad portfolio of product marketing and strategic business initiatives across Hong Kong and Macau. The role contributes to our mission of making decisions easier and lives better by delivering accurate, compliant, and customer-focused marketing materials and digital content that support business growth and enhance the customer experience. The successful candidate will gain broad exposure to product, regulatory, digital, and distribution priorities while collaborating with stakeholders and cross-functional teams. They will also have the opportunity to shape solutions, improve delivery standards, and further develop their leadership, influencing, and project management capabilities.

Position Responsibilities:

  • Lead the planning, development, and execution of marketing collateral and communications for product enhancements, revamps, launches, promotions, regulatory requirements, and strategic business initiatives.

  • Manage end-to-end project delivery, including scope, timelines, priorities, risks, dependencies, stakeholder engagement, and governance.

  • Drive internal reviews and approvals, consolidate feedback, and recommend practical solutions to resolve issues.

  • Review and approve customer-facing materials to ensure accuracy, consistency, customer clarity, brand alignment, and regulatory compliance.

  • Collaborate with Product, Compliance, Legal, Distribution, Operations, Digital, and Corporate Communications teams to deliver effective proposition marketing solutions.

  • Manage procurement, budgets, printing arrangements, and vendors with appropriate quality and cost controls.

  • Oversee content updates and quality assurance for corporate websites and digital platforms.

  • Drive process improvements and provide coaching and quality guidance to team members and project contributors.

  • Represent the team in cross-functional projects and support other strategic initiatives as assigned.

Required Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.

  • At least 8 years of relevant experience in insurance, financial services, product marketing, proposition development, or project management, with proven ownership of complex initiatives.

  • Solid knowledge of insurance products, customer communications, marketing governance, and relevant regulatory requirements.

  • Strong project management, stakeholder engagement, analytical, and problem-solving skills.

  • Excellent written and verbal communication skills in English and Chinese.

  • Proficient in Microsoft Office applications, including PowerPoint, Excel, and Word.

When you join our team:

  • We’ll empower you to learn and grow the career you want.

  • We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

  • As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Working Arrangement

Hybrid

Skills Required

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline
  • At least 8 years of relevant experience in insurance, financial services, product marketing, proposition development, or project management
  • Experience owning complex initiatives
  • Knowledge of insurance products, customer communications, marketing governance, and relevant regulatory requirements
  • Strong project management, stakeholder engagement, analytical, and problem-solving skills
  • Excellent written and verbal communication skills in English and Chinese
  • Proficiency in Microsoft Office, including PowerPoint, Excel, and Word

Manulife Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Manulife and has not been reviewed or approved by Manulife.

  • Healthcare Strength — Healthcare coverage is portrayed as comprehensive, spanning medical, dental, prescription drugs, vision, critical illness, and short- and long-term disability. Mental-health support is emphasized via EAP-style services and high annual coverage limits in some regions, alongside wellness programs and navigation tools.
  • Retirement Support — Retirement offerings are positioned as a meaningful part of total rewards, including group RRSP/defined contribution pension options and employer matching in some cases. Ownership-related programs such as share purchase/stock options are also described as available for eligible employees.
  • Flexible Benefits — Benefits are described as robust and flexible, with customizable packages and spending-account style options in some plans. Digital tools (mobile app/claims) and reward-linked wellness programs are framed as making benefits easier to use and more engaging.

Manulife Insights

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The Company
HQ: Toronto, Ontario
32,427 Employees
Year Founded: 1887

What We Do

Manulife is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We have more than 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration. Visit www.Manulife.com to find out more. For Manulife terms of use, please visit http://bit.ly/SM_Terms

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