Manager, Promotions

Reposted 3 Days Ago
Be an Early Applicant
San Antonio, TX, USA
In-Office
Mid level
News + Entertainment • Sports • Travel • Hospitality
The Role
Manage and execute promotional activities to drive park attendance and revenue. Coordinate marketing campaigns and partnerships, lead promotion staff (Ambassadors), ensure guest engagement and brand standards, and monitor promotion performance.
Summary Generated by Built In

At SeaWorld, we're passionate about caring for animals. In fact, we've already rescued over 40,000 animals (and counting!). And we can save you from being stuck in just another job. Join us and help bring joy, excitement, and lasting memories to people from around the world. We're seeking enthusiastic, dedicated, and hard-working individuals to become our Ambassadors. Join us and play an important part on our incredible team!

What you get to do:
As Promotions Manager, you’ll support SeaWorld San Antonio and Aquatica San Antonio parks by developing a wide array of marketing initiatives and managing the execution of marketing tactics across all channels. You will ensure seamless execution of retail and media promotions, partnerships, sponsorships, and guest experience. As a critical team member within a passionate and hard-working marketing team you will:
 

  • Negotiate, secure, and execute retail promotions for SeaWorld San Antonio and Aquatica San Antonio parks to include radio stations, QSR’s, grocers, malls, sports teams, colleges and other relevant highly regarded 3rd party brands to drive greater reach & awareness of our events, brands & products in local, same day, D&O and domestic markets.
  • Be the primary contact for all TV, Radio & OOH media promotions designed to leverage our paid media dollars for greater on-air, social, and web exposure in key markets & with high value demos. This development includes station selections, program negotiations, valuations, contracting, creative development, and performance recaps.
  • Lead strategy, development, execution and day-to-day management of consumer event marketing campaigns and retail promotions for SeaWorld San Antonio and Aquatica San Antonio.
  • Serves as liaison to corporate team to facilitate the execution of SeaWorld & Aquatica San Antonio sponsorship activations
  • Lead and participate in cross functional consumer event campaign brainstorming, experience ideation & marketing planning.
  • Be responsible for ensuring all consumer event details are communicated to all marketing disciplines for a consistent consumer facing communication approach (web, email, social, etc.).

What it takes to succeed:
 

  • Bachelor’s degree, preferably in business, marketing or related subject or equivalent experience.
  • 5+ years’ experience in marketing, preferably tourism, theme park, sports, hospitality industry
  • Experience with performance management, plan development, and project management
  • Managerial or supervisory experience a plus
  • Strong Microsoft Office skills required
  • Strong entrepreneurial spirit and proven ability to drive business.
  • Solid organizational skills. Able to manage a high volume of large-scale projects on varying timelines
  • Robust client relationship development & negotiation skillset
  • Commitment to collaboration and working effectively as part of team.
  • Strong analytical skills. Able to interpret data and translate into action.
  • Acute eye for detail and strong communication skills a must

What else is important:
 

  • Work regularly Monday through Friday but with flexibility based on business need to include weekends, evenings, and holidays. Occasional travel required.
  • Must be able to work indoors and outdoors, in varying weather, to include extreme heat
  • Valid State driver’s license
  • Able to lift 30 pounds and push/pull up to 30 pounds

The perks of the position:

  • Paid Time Off
  • Complimentary Park Tickets and Passes
  • Park Discounts on Food and Merchandise
  • Medical, Dental, and Vision Insurance
  • 401K Retirement plan
  • Voluntary Insurance
  • Life Insurance
  • Disability Benefits
  • Tuition Reimbursement
  • Dependent and Health Care Flexible Spending Accounts
  • Employee Assistance Program
  • Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.

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The Company
HQ: Orlando, FL
3,300 Employees
Year Founded: 1964

What We Do

SeaWorld Entertainment, Inc. (now United Parks & Resorts) is a leading theme park and entertainment company that operates a portfolio of destination and regional theme parks across the United States, focusing on animal experiences and conservation.

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