The Role
Oversee programmatic campaign performance, lead setup and management across demand-side platforms, analyze data for success factors, and mentor junior team members.
Summary Generated by Built In
Manager, Programmatic Bengaluru, Karnataka, India
We are on the lookout for a seasoned Manager, Programmatic who will not only oversee the performance of Programmatic campaigns but also possess the strategic acumen to analyze data and determine the key factors for the success of these campaigns.
About us
GALE is an amalgamation of consultancy and agency services, dedicated to addressing complex brand challenges with an integrated approach. Our headquarters is in New York, with additional offices in Toronto, Singapore, and Bangalore. We are bound by core values that guide our every action and approach to our work: values such as Everyone Matters, No Silos, and Masters of Our Craft.
If you are driven by a passion for building something exceptional, an eagerness to innovate, and a dedication to achieving excellence in your craft, GALE is the ideal place for you to thrive.
What you will do
· Lead the setup, trafficking, and management of programmatic buys across various demand-side platforms.
· Oversee campaign planning and execution within DSPs, including data onboarding, A/B testing, tracking implementation, and bid strategies.
· Monitor pacing and performance to ensure KPI delivery, identify and implement optimizations, and provide strategic campaign insights.
· Deliver actionable audience insights and optimization strategies to enhance campaign goals.
· Manage different campaign goals and requirements (awareness, CPA, viewability, brand safety).
· Collaborate with Media Planning teams to drive ROI and provide strategic recommendations.
· Develop and execute programmatic strategies within the context of media plans.
· Drive best practice development and contribute insights to improve campaign effectiveness.
· Coordinate with creative, product, and technology teams to optimize online campaigns.
· As a manager with 7-10 years of experience, you will be expected to lead with strategic vision, mentor junior team members, and play a pivotal role in the innovation and growth of the programmatic department at GALE.
Top Skills
Demand-Side Platforms
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The Company
What We Do
We’re a Business Agency. GALE brings business insights to brand storytelling and activates across every channel.
GALE was named Adweek Breakthrough Media Agency of the Year, Ad Age Data & Analytics Agency of the Year and #5 on the Ad Age A List.
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