Manager Programmatic

ROLE SUMMARY
As part of the Chief Marketing Organization U.S.,the Manager of Programmatic will be part of the Performance Marketing team. The role will be responsible for overseeing key aspects of the programmatic media planning and buying process, ensuring seamless execution of campaigns across a wide array of portfolio brands and accounts.
ROLE RESPONSIBILITIES

• Activate programmatic media campaigns, ensuring timely delivery and optimal performance.
• Implement optimization strategies to maximize campaign performance, including bid management, budget allocation, and creative testing.
• Oversee the integration and utilization of DSPs, understanding the unique complexities of all platforms.
• Serve as the primary point of contact with programmatic platforms, vendors, and agencies for all programmatic activation efforts.
• Stay up to date with programmatic trends, best practices, and emerging technologies to identify new partnership opportunities.
• Assist programmatic leadership on platform reporting requests.
• Carry out ways of working with internal integrated media teams, brand marketers, CMO cross-functional teams, and external agencies.
• Monitor KPI performance and partner with Media Measurement team to provide actionable insights and optimization recommendations.

BASIC QUALIFICATIONS

• Applicant must have a bachelor's degree with at least 4 years of relevant experience; OR a master's degree with at least 2 years of relevant experience; or a PhD with 0+ years of relevant experience; OR an associate's degree with 8 years of experience; OR a high school diploma (or equivalent) and 10 years of relevant experience
• Cross-channel media planning/buying background, including a full understanding of the video and programmatic landscape.
• Deep understanding of programmatic advertising platforms, including in-platform "hands-on" expertise.
• Experience leading relationships with external partners, agencies, clients, in-house teams, and brand teams.
• Ability to work effectively in a team-based environment across a variety of cross-functional marketing teams.
• Strong communications and presentation skills, with the ability to articulate complex subject matter clearly to a wide variety of audiences.
• Ability to thrive in fast-paced, dynamic corporate environment.

PREFERRED QUALIFICATIONS

• Pharmaceutical experience with an understanding of pharmaceutical marketing guidelines and restrictions (consumer and HCP).
• 4+ years of agency or client-side experience highly preferred.
• Analytical mindset with the ability to measure and report on partnership performance.
• Understanding of media measurement norms, evolving landscape, and industry standards.

Additional Job Information:
Location: New York, NY
#LI-PFE
The annual base salary for this position ranges from $102,900.00 to $171,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 15.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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