Manager, Programmatic

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office
60K-140K Annually
Mid level
AdTech • Marketing Tech
The Role
Manage programmatic media strategy and execution across client campaigns. Translate objectives into audience, inventory, and activation strategies; manage DSP campaigns, budgets, pacing, optimization, and reporting. Collaborate with agency teams and publishers on inventory deals, establish workflow processes, analyze campaign performance, and communicate results to clients and stakeholders. Train and oversee junior team members while supporting account-level planning and execution.
Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary & Impact
As a Manager, of Programmatic, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Within this role, you will begin to take ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. Managers will typically be responsible for overseeing the training and workload of junior team members.
Skills and Experience

  • Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
  • Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
  • Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics.
  • Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high-quality inventory opportunities.
  • Create and enforce workflow processes to ensure deliverables are completed accurately and on time,
  • Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
  • Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns. 
  • Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
  • Familiarity with key programmatic and digital platforms.
  • Advanced Microsoft Excel User.
  • Experience with other databases, visualization tools or coding languages is a plus.
  • Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
  • Strong presentation skills and comfort in presenting to senior stakeholders.
  • Analytical abilities and quantitative skills. 
  • Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range
$60,000$140,000 USD

Please read our Privacy Notice for more information on how we process the information you provide. 

Skills Required

  • Bachelor's degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience
  • 3+ years of experience in Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning
  • Familiarity with key programmatic and digital platforms
  • Advanced Microsoft Excel skills
  • Exceptional verbal and written communication skills
  • Strong organizational skills and attention to detail
  • Strong presentation skills and comfort presenting to senior stakeholders
  • Analytical and quantitative skills
  • Desire to manage and mentor junior team members
  • Experience with other databases, visualization tools, or coding languages
  • Prior management experience

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

  • Wellbeing & Lifestyle Benefits Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
  • Retirement Support Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
  • Parental & Family Support Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.

WPP Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: London
90,589 Employees

What We Do

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

Similar Jobs

Zeta Global Logo Zeta Global

Manager, Programmatic Activation

AdTech • Artificial Intelligence • Marketing Tech • Software • Analytics
Easy Apply
Hybrid
New York, NY, USA
2429 Employees
80K-100K Annually

M+C Saatchi Group Logo M+C Saatchi Group

Senior Manager - Programmatic Strategy

Agency • Marketing Tech • Consulting • Design
In-Office
New York, NY, USA
80K-100K Annually

Clear Channel Outdoor Logo Clear Channel Outdoor

Account Manager

AdTech • Digital Media • Marketing Tech
In-Office
Parkside, New York, NY, USA
2212 Employees
75K-88K Annually

Unity Logo Unity

Account Manager

AdTech • Artificial Intelligence • Gaming • Machine Learning • Software • Virtual Reality • Metaverse
Hybrid
New York, NY, USA
4500 Employees
87K-163K Annually

Similar Companies Hiring

ClickMint Thumbnail
AdTech • eCommerce • Marketing Tech • Generative AI
Malibu, CA
9 Employees
PRIMA Thumbnail
Travel • Software • Marketing Tech • Hospitality • eCommerce
US
15 Employees
Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account