Manager, Programmatic

Posted 5 Days Ago
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New York, NY, USA
Hybrid
90K-100K Annually
Mid level
AdTech • Agency • Digital Media • Marketing Tech • Analytics
We are a modern marketing company engineered to meet unprecedented challenges & opportunities facing marketers today.
The Role
Manage end-to-end programmatic media campaigns, mentor a Senior Programmatic Analyst, develop and execute programmatic strategy, analyze performance and optimize against KPIs, collaborate cross-functionally, resolve technical issues, support R&D for automation and ML, and maintain vendor relationships.
Summary Generated by Built In

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientists and award-winning creatives working on the same briefs, from day one. That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate. We're distributed across the U.S. and unapologetically ambitious.

If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role: 

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars.  We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.  We are looking for someone to join the team and work alongside data analysts, data scientists, media buyers, and software engineers.

As a Programmatic Manager, you'll drive the success of programmatic media campaigns through end-to-end management for dedicated client portfolios, overseeing precise implementation and daily execution. This position calls for a seasoned programmatic expert who can not only deliver outstanding campaign results but also effectively guide and grow junior team members, ensuring their development and efficient workload management

WHAT YOU’LL DO

  • Supervise and mentor a Senior Programmatic Analyst, providing guidance and support to ensure high-quality campaign execution and continued career development
  • Formulating and implementing strategic programmatic media initiatives that support client objectives and align with broader business objectives
  • Unify strategic execution through cross-functional team collaboration with other media channels, including social, search, and addressable TV
  • Assessing campaign performance to draw insights and drive improvements through informed, data-centric decisions
  • Working closely with internal teams and clients to ensure alignment of objectives and facilitate effective communication
  • Identifying, addressing, and resolving technical issues or obstacles that arise during execution
  • Participate in our internal research and development for automation, optimization, and machine learning
  • Building and maintaining relationships with programmatic vendors and partners to leverage the best tools and solutions available
  • Stay current on programmatic advertising trends, technologies, and best practices

WHO YOU ARE AND WHAT YOU HAVE

  • A BS/BA degree from an accredited college or university. STEM degrees are preferred
  • 3+ years of hands-on experience in programmatic media campaign management within an agency or in-house marketing team.
  • Extensive experience managing and optimizing campaigns across major DSPs is essential, preferably including The Trade Desk, Amazon DSP, and Google DV360. 
  • Demonstrated ability to drive outstanding results, monitor KPIs, and implement data-driven optimizations across diverse programmatic channels (display, video, and CTV)
  • Proactive in identifying new opportunities and solutions, including test and learn experiments
  • Demonstrating exceptional attention to detail to ensure precision and accuracy in all aspects of work
  • Keen interest in staying updated with industry trends and innovations
  • Ability to prioritize time, work and effort while multitasking on multiple projects
  • Experience working with data scientists and analytics teams is a plus
  • Prior experience in healthcare-related vertical is a plus

SOME OF OUR PERKS

  • Unlimited paid time off
  • 401k with company matching and no vesting period
  • Annual bonuses
  • Generous medical plan
  • Paid parental leave

ONE LAST THING TO ASK YOURSELF All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $90K-$100K

            This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

#LI-RR1

Skills Required

  • Bachelor's degree (BS/BA) from an accredited college or university
  • 3+ years hands-on programmatic media campaign management
  • Extensive experience managing and optimizing campaigns across major DSPs (preferably The Trade Desk, Amazon DSP, Google DV360)
  • Experience driving results, monitoring KPIs, and implementing data-driven optimizations
  • Experience managing or mentoring programmatic team members and overseeing campaign execution
  • Experience across programmatic channels including display, video, and CTV
  • Ability to prioritize, multitask, and demonstrate exceptional attention to detail
  • Proactive mindset for testing, learning, and identifying new opportunities
  • Experience working with data scientists and analytics teams
  • Prior experience in healthcare-related verticals
Am I A Good Fit?
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The Company
HQ: New York, NY
478 Employees
Year Founded: 2020

What We Do

Known is built on a foundation of two decades of groundbreaking market research and data science capabilities, which now power our acclaimed strategy and creative groups. Our clients include some of the most innovative brands in the world. We are setting a new standard by delivering those clients the advanced, end-to-end solutions they need, in the most efficient, effective and transparent ways. The result? Marketing that is rooted in science, and designed to succeed, be persistently optimized and profoundly impact our clients’ businesses.

Why Work With Us

We know marketing has fundamentally changed. You’ll very quickly learn that we’re either the most creative scientific company or the most scientific creative company. Whichever you decide, our employees are empowered to live their true north. Our common thread is sharing a passion for revolutionary ideas, reinvention, and channeling curiosities.

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