Manager, Programmatic (Mid Level/Semi Senior)

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

ABOUT YOU

Our Programmatic Managers are our resident experts in programmatic and direct buying; negotiating direct deals, building stellar full funnel media plans, and optimizing with complete precision. They are responsible for keeping on top of industry-wide trends, developments, and best practices and putting them to optimal use for each client’s programmatic and/or direct buy initiatives.

You’ll be part of a cross-functional team that includes activation (Paid Search and Paid Social), Ad Operations, Integrated Planning, Client Partners, and Data Strategy; all working to make sure client needs are anticipated and met. 

As a Manager, Programmatic, you will be responsible for the following key areas: 1) design and execution of programmatic and/or direct buy tactical strategy 2) act as a subject matter expert in programmatic and direct buys for your assigned clients by answering client communication and leading weekly calls 3) project management accounts you own.

PROFICIENCY EXPECTATIONS

We expect Managers to have a solid foundation of programmatic and direct buy account management skills, from tactical strategy to execution, and proven analytical and problem-solving skills. 

We expect the proficiencies listed below:

• Delivering tactical programmatic and/or direct buy strategy geared towards achieving or exceeding client efficiency and growth
• Account management and completion of campaign builds and optimization in DSPs within agreed upon timelines
• Accountability for monitoring campaigns and pacing daily to ensure delivery of budgets and KPI targets
• Collaborating on roadmaps, testing plans, reporting dashboards, and QBRs/FBRs to meet client needs and goals
• Ability to quantify and prioritize initiatives that will have greatest impact on account performance while balancing long term growth initiatives
• Implementing testing initiatives in key areas such as creative, audience segmentation, placement, format, publisher, and ad tech partner negotiation/selection
• Ensuring all account programmatic management efforts go through a QA process and are executed/delivered error free
• Supporting Client Partners with account communications, recommendations, slides, and tactical plans for programmatic and direct buys, ensuring a clear, consistent, and strategic vision is set for clients
• Following SME’s and consistently attending DEPT®’s training opportunities to stay up to date on agency POVs, thought leadership, industry trends, partnership capabilities. Continuously expanding knowledge of programmatic and direct buy best practices.
• Collaborating with internal teams across clients businesses (Paid Social, Paid Search, SEO/CRO, Planning/Strategy, Data Strategy, etc.) to deliver upon clients goals.

GROWTH EXPECTATIONS

Over time in the role, we expect Managers to be responsible for learning and understanding higher-level concepts as below:

• Active delegation, coaching, and mentorship to Associates & Sr Associates  
• Understand the business model and objectives of their client’s businesses and how programmatic and direct buys play a key role in each stage of the funnel
• Contribute to agency thought leadership and case studies 
• Effective management of a direct report through skill development, guiding growth opportunities, and consistent support around employee work-life balance and morale.

QUALIFICATIONS

• Advanced understanding of programmatic and direct buys, keenly understanding how they fit within the a full funnel strategy
• A minimum of 4 years’ experience in programmatic advertising and a minimum 1 year of experience in a client-facing digital marketing role
• 2 years’ experience trading in DV360 and/or The Trade Desk
• Comfort and proficiency in utilizing pivot tables and VLOOKUP function in Excel and/or Google Sheets for reporting and data analysis for insights
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal stakeholders or external clients
• Experience establishing relationships and working directly with publishers, SSPs, data, and/or adtech partners 
• Strong written and verbal communication skills

WHAT IMPRESSES US

• A Google Analytics certification
• Experience in managing programmatic campaigns in Google Ads (GDA and YouTube) and Amazon DSP
• Energetic, passionate, and creative programmatic enthusiast; eager to roll up your sleeves and be hands on and learn
• Enthusiasm to grow in programmatic, embodying a “forever student” mentality
• Entrepreneurial spirited and a self-starter; able to work both independently and in a team environment 

TAKE INTO ACCOUNT:

• You will have to communicate with your team members abroad, therefore fluency in English and excellent communication skills (both written and verbal) are a must for this role
• This opening requires you to be open to work approx twice (2) a week from one of our offices located in Villa Crespo

WHAT DO WE OFFER?

• We enjoy spending time together, working closely with other local colleagues, and getting to know one another. Our Buenos Aires offices (Villa Crespo or Mar del Plata) are fully equipped with refreshments and great common spaces!
• Premium healthcare through OSDE for the employee and their immediate family members
• NUBI prepaid card with a monthly allowance for grocery purchases
• Monthly reimbursements for Wi-Fi/electricity expenses
• Monthly reimbursements for training/English classes
• 100% covered "Plant Total" membership at Sportclub
• A flexible vacation policy

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. 

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. 

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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