Manager, Program Activation

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe.  We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone. 

We are looking for a Manager, Program Activation. The Manager, Program Activation is a tactical expert with a strategic outlook who is responsible for driving the operational excellence from our marketing technology stack, with a primary focus on Adobe Journey Optimizer (AJO) and our Customer Data Platform (CDP). This role combines hands-on operational management, technical expertise, and team leadership.  The role is responsible for managing a team of Campaign Activation Specialists while serving as the operational lead for our martech strategy and implementation.            

Here’s a summary of what Princess is looking for in the Manager, Program Activation.  Is this you? 

Responsibilities: 

Campaign Orchestration & Execution:

• Oversee end-to-end campaign journey setup, optimization, and enhancement across direct and trade channels using AJO, Salesforce Marketing Cloud, and integrated martech tools.

• Utilize data and insights to create personalized and effective customer journeys across multiple channels.

• Manage tactical deployment timing, quality control, and audience segmentation/targeting

• Serve as a technical expert for complex campaign troubleshooting and optimization

• Manage all 1:1 transactional communication

Team Leadership & Development:

• Lead, mentor, and develop a team of industry-best campaign activation experts, providing guidance, support, and professional development opportunities.

• Foster a culture of technical excellence and continuous learning within the team.

• Provide technical guidance and hands-on support for complex campaign implementations

• Drive professional development and technical skill advancement across the team.

Performance Analysis & Optimization:

• Develop, monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvements.

• Use data and insights to inform decision-making and optimize future marketing programs.

• Communicate channel performance, insights, and recommendations to senior leadership.

Process Improvement and Innovation:

• Develop the campaign activation process and ensure it is followed.

• QC all tactic outputs for list and message accuracy

• Provide new creative solutions to improve email, mobile and direct mail

Technology Management & Innovation:

• Leverage marketing automation platforms (Adobe, Salesforce) to streamline campaign execution and improve efficiency.

• Stay current with martech industry trends and recommend technology upgrades or additions

• Ensure data quality, compliance, and technical performance across all platforms

Knowledge & Skills:

• Scope: The Manager, Program Activation is a tactical expert with a strategic outlook who is responsible for driving the operational excellence from our marketing technology stack, with a primary focus on Adobe Journey Optimizer (AJO) and our Customer Data Platform (CDP). This role combines hands-on operational management, technical expertise, and team leadership.  The role is responsible for managing a team of Campaign Activation Specialists while serving as the operational lead for our martech strategy and implementation.

• Problem solving: This role requires advanced problem-solving skills, particularly in analyzing complex datasets to uncover actionable insights that inform marketing strategy. The Manager must anticipate challenges such as complex marketing calendars, fluctuating guest behavior, competitive market shifts, and campaign performance variability. Solutions often involve synthesizing data from multiple sources, building custom reporting, and applying predictive analytics to optimize conversion rates and reduce cancellations. The role also demands agility in adjusting based on real-time performance metrics.

• Impact: This role has a significant impact on the business by shaping the standards and execution of consumer marketing programs that drive revenue and guest loyalty. By strategically leading the operational use of our martech products and capabilities, the role influences key performance indicators across the marketing funnel. The campaigns and initiatives led by this role directly contribute to the organization's financial success and set benchmarks for personalized marketing excellence.

• Leadership: This role requires strong leadership capabilities, including direct management of a team of marketing professionals. The Manager is responsible for mentoring and developing team members, and fostering an innovative, collaborative, and high-performing culture.

• Knowledge: Understanding of workplace policies and procedures / Familiarity with team collaboration tools and techniques.

• Skills: Strong time management and organizational skills

• Abilities: Ability to maintain reliable and consistent attendance / Capacity to be punctual and meet deadlines / Ability to collaborate effectively with colleagues and work as part of a team / Demonstrated professionalism in all interactions and tasks..

Requirements: 

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field

• 5+ years in CRM, lifecycle marketing, or marketing operations

• 3+ years managing teams

• Hands on experience building and deploying campaigns in platforms like Adobe Journey Optimizer or Salesforce Marketing Cloud

• Experience with enhanced email tools; Litmus, MoveableInk, etc.

• Strong understanding of campaign orchestration and journey design

• Excellent project management abilities, adept and handling multiple projects and priorities.

• Proficiency in data analysis and a data-driven decision-making approach to marketing.

Minimum Qualifications (if preferred but not required, list as such):

• Proven track record of developing and executing successful marketing campaigns

• Exceptional leadership and team management skills, with the ability to inspire and motivate others.

• Excellent communication and interpersonal skills, capable of building and maintaining strong relationships with stakeholders.     

• Familiarity with marketing tools, project management software, and data analytics platforms.

Travel:   Less than 25% non-shipboard travel likely

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

Physical Demands: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

This position is classified as “in-office.”  As an in-office role, it requires employees to work from a designated Princess office Monday through Thursday each week. Employees may work from their homes on Fridays.  

Princess provides comprehensive and innovative benefits to meet your needs, including:

What You Can Expect  

• Cruise and Travel Privileges for You and Your Family 
• Health Benefits 
• 401(k)  
• Employee Stock Purchase Plan  
• Training & Professional Development 
• Tuition & Professional Certification Reimbursement 
• Rewards & Incentives  

Our Culture… Stronger Together 

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.  Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: princess.com/en-us/company-information 

Princess is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

Americans with Disabilities Act (ADA) 

Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws.  If you have a disability and require assistance in this application process, please contact [email protected]. 

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