Essential Duties & Responsibilities
The purpose of the Marketing Function is to deliver:
- Profitable growth.
- Gross margin targets as a percentage of sales.
- Gross margin percentage expansion.
- Vitality index growth.
- Vitality GM targets.
- New product launches.
- Engagement of customers and the business leveraging key tools such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc.
- Ensures that product introductions support the specialization strategy and meet the launch requirements of the POL process.
- Monitors business results. Initiates and updates Strategic Plan in conjunction with management in each region.
- Establishes clear measurement and management of product profitability, and proactive management of product mix.
- Generates and monitors effectiveness of sales campaigns, advertising programs and technical literature. Ensures products sales records are analyzed and performance is evaluated against sales targets. Monitors product gross margins and profitability against control standards. Reviews product prices, approves price deviations, discontinues unprofitable products, and implements price increases.
- Develops or reviews product forecasts for management approval. Monitors business results. Initiates and updates Strategic Plan in conjunction with management in each region.
- Oversees the development and introduction of new products with sales, research, manufacturing, and distribution. Develops technical literature, advertising campaigns, definitions, specification, and performance standards. Develops, reviews and coordinates product promotion, technical presentations, and advertising through marketing staff and Marketing Communications.
- Ensures customer and Avient sales personnel receive continuous technical support in the form of up-to-date product application technology, training, and problem solving. Develops contacts with major customers and suppliers. Conducts executive marketing/sales calls to maintain customer contact, promotes sales efforts, evaluates
market trends, and develops business at target accounts. - Works closely with Environmental Health & Safety to ensure products meet local, state, and federal / country regulations.
- Works with production to ensure product availability meets customer needs.
- Attends various trade/organization functions to develop business contacts and gather market information.
- Supports and is committed to Avient’s LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties.
- Coordination, support, and participation in the POL process and the situational analysis system.
- Develop and implement the strategic marketing direction for the product platforms.
- Creates value proposition for the industry focusing on the customer and ensuring product quality and consistency.
- Responsible for overall gross margin for assigned product lines.
- Takes customer and market trends, feedback, and opportunities to create technology focus.
- Drives measurement and tracking activities including market size, market share, and ROI.
Scope
- Personnel: May have 1-2 direct reports.
- Budget: Up to $250,000.
- Sales Revenue: Business Unit specific.
Other
Typically reports to Manager or equivalent.
Avient Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Avient Corporation and has not been reviewed or approved by Avient Corporation.
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Retirement Support — A 401(k) with immediate vesting and a company match is part of the package, and company filings confirm employer-supported retirement plans. This foundation positions retirement benefits as a meaningful element of total rewards.
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Leave & Time Off Breadth — Paid time off includes vacation and dedicated hours for community service, with many roles offering eligibility from Day One. The offering spans vacation, sick time, holidays, and volunteer time, providing breadth beyond basic leave.
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Strong & Reliable Incentives — Performance-based bonuses and formal recognition programs complement base pay, and some manufacturing postings describe guaranteed bi-annual bonuses. Overtime pay availability in hourly roles can materially lift take-home earnings.
Avient Corporation Insights
What We Do
Welcome to a new kind of materials company. This is a time where the world craves a more sustainable planet, unprecedented innovation and economic growth. This is a time where people seek strong relationships, diverse perspectives and an opportunity to accept the most pressing challenges of today. It’s in this spirit, that these two complementary businesses have been joined into one. Avient promises to honor the legacies of its past organizations as it seeks to build a world-class sustainable organization – together – that creates value for all stakeholders. Together, Avient will help customers to build a better world with an expanded portfolio of polymer colorant and additive solutions. In addition, all customers will benefit from: • expanded resources, services, development, and technical support • faster and more comprehensive innovation • a combined base of highly skilled R&D teams • a broader, best-in-class solution portfolio • improved geographic reach • enhanced supply security
