Product Marketing

Why Wellthy is for you!

Wellthy is a digital platform and care concierge service for families with chronic, complex, and ongoing care needs. By tackling the logistical aspects of caregiving, Wellthy helps employers increase productivity, improve retention, and reduce time away—all while giving employees the support they need to care for themselves and those they love.

As our Product Marketing [Add role], you will lead the strategic positioning of our solutions targeting the employer market, health plans, and the leave of absence space. Additionally, you will be tasked with deepening market understanding, crafting compelling messaging, and leading cutting-edge go-to-market strategies that resonate with our specific audiences.

We love collaborating here at Wellthy and in this role you will work closely with Product, Sales, Marketing and Business Development teams.

You will report directly to our Chief Product Officer.

In this role, you will be expected to:

• Market Intelligence: Establish yourself as the expert on our audience’s needs, the latest industry trends, and the competitive landscape to guide strategic decisions.
• Positioning & Messaging: Craft and enhance Wellthy’s value proposition to precisely and powerfully resonate with our target segments.
• Go-to-Market Strategy: Design and implement innovative go-to-market plans that increase awareness, engagement, and adoption across key markets.
• Cross-functional Leadership: Promote strong collaboration among the Product, Sales, Marketing, and Business Development teams to ensure marketing strategies are well-integrated with business goals.
• Content & Collateral Production: Lead the creation of powerful marketing materials that bolster our sales efforts and partner initiatives, including case studies and persuasive pitch decks.
• Measurement & Optimization: Set key performance indicators to measure the effectiveness of marketing efforts and adjust strategies as necessary to boost results.

Qualifications required for this role include:

• You possess a Bachelor’s degree (or higher) with 3+ years in Product Marketing, preferably with experience in the healthcare or employer benefits sector.
• You are a strategic thinker characterized by analytical prowess and a robust portfolio of successful multi-channel go-to-market strategies.
• You are results-driven, anchored by a strong data-analytic approach, with meticulous attention to detail.
• You have a proactive "roll up your sleeves" mentality, excel in collaborative environments, and possess exceptional communication skills.
• You adeptly navigate dynamic situations, prioritize effectively amid competing demands, and manage multiple projects with versatility and poise.
• You are deeply committed to enhancing healthcare experiences, with a personal engagement in our mission.

Total Rewards Package

• Salary Range: $96,000.00 - $120,000.00
• Stock Options
• Remote work environment.
• Medical, dental and vision benefits within 30 days of hire.  
• Retirement saving account with matching company contributions.
• Mental health benefits.
• 15 days paid vacation, two additional days for each subsequent years (up to a maximum of 25 days)
• Sick and Caregiving Days
• Professional development initiatives for growth.
• Generous parental leave (maternal and paternal) during a new child’s first year (born into family or adopted) and pregnancy loss leave.

Role Requirements: 

To work remotely, you must have a strong internet connection, quiet space to take calls and a professional (distraction free) environment. 

Location:

This is a fully remote position.  Our Wellthians are located throughout the United States but we are currently not accepting candidates in the following states: Alaska, Hawaii, Maine, Mississippi, New Hampshire, New Mexico, North Dakota, Oklahoma, Rhode Island, and West Virginia.

What’s Next?

We encourage you to apply for this position by clicking the apply here button on job posting and attaching your resume.  We understand that there is no “perfect” candidate and never expect every candidate to meet 100% of the qualifications listed above.   We look for our Wellthians to enhance and advance our company from their past experiences.  Our diverse backgrounds and perspectives are what make Wellthy a fantastic company to work for.  We hope that you’re encouraged and even excited by that to get started with our process. 

All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability protected veteran status, or any other characteristics protected by law.

For those who require reasonable accommodations, please let us know on your application or email us at [email protected].