Manager, Product Marketing Consumer

About the Manager, Product Marketing (Consumer) at Headspace:

We are seeking a Manager, Product Marketing Consumer to lead strategic product marketing initiatives that drive the growth and success of Headspace’s consumer business. This hybrid role combines leadership responsibilities with direct, hands-on contributions to strategy development, execution, and cross-functional collaboration. The ideal candidate combines marketing expertise, including ability to directly lead campaigns, with analytical rigor to analyze performance of key initiatives to optimize strategy and identify opportunities.

What you will do:

Individual Contributions:

• Drive the consumer product marketing strategy and execution, including building and managing the product marketing roadmaps based on organizational goals.
• Leverage research and data to deeply understand consumer needs, behaviors, and pain points, informing actionable strategies.
• Develop and implement data-driven go-to-market strategies for product launches, feature rollouts, and growth campaigns, directly managing key initiatives.
• Create compelling product/features positioning, messaging, and value propositions that resonate with target user segments.
• Monitor and analyze marketing performance to identify growth opportunities and inform decision-making.
• Recommend strategies to optimize processes and anticipate industry trends impacting product marketing and growth.
• Present insights, strategies, and results to leadership and stakeholders to drive alignment and decision-making.

Leadership and mentorship

• Provide guidance, mentorship, and development opportunities for one direct report
• Lead by example in setting high standards for quality, accountability, and results.
• Serve as a key liaison between product, marketing, and leadership teams to drive alignment on strategic priorities and projects.

What you will bring:

Required Skills:

• 7+ years of experience in product marketing, growth marketing, or business operations in a consumer-focused organization (D2C).
• Proven track record of driving successful product marketing campaigns and delivering measurable business outcomes.
• Deep understanding of product marketing principles, including positioning, segmentation, and go-to-market strategies.
• Exceptional project management skills, with the ability to prioritize tasks and manage multiple priorities.
• A strategic thinker with an entrepreneurial mindset who thrives in a fast-paced, results-driven environment.
• Strong ability to balance individual contributions with leadership/people management responsibilities.
• Highly collaborative, with a proven ability to influence and partner across teams.

Preferred Skills:

• Experience with subscription based business. 
• Experience working in a digital health company.

Pay & Benefits:

The base salary range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills. The base salary range for this role is $104,220-$146,505.

At Headspace, cash salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, unlimited, free mental health coaching, generous parental leave, and much more. Paid performance incentives are also included for those in eligible roles. Additional details about our Total Rewards package will be provided during the recruitment process.

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. 

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. 

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent Acquisition team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.

Headspace participates in the E-Verify Program.

Privacy Statement

All member records are protected according to our Privacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.  

As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment. 

Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm.

For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice

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