Manager, Product Marketing (17 Month Contract)

Reposted 20 Days Ago
3 Locations
In-Office or Remote
138K-208K Annually
Senior level
Cloud • Legal Tech • Software
The Role
Lead a product marketing portfolio: set GTM strategy, positioning, launches, and measurement. Manage and develop PMM team, drive cross-functional execution with product, sales, and CS, and use data and customer insights to grow adoption, engagement, and retention.
Summary Generated by Built In

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. 

We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

Summary:

We are currently seeking a Manager, Product Marketing to join our Product Marketing team in Burnaby, Toronto or Calgary. We are also open to remote candidates across Canada or the U.S.

What your team does: 

The Product Marketing team at Clio is the connective tissue between product, revenue, and the market. We translate complex product capabilities into clear value for legal professionals — and we do it across the full customer journey, from awareness through adoption and expansion.

As a manager on this team, you'll own a portfolio and the people behind them. You'll set the strategic direction for how Clio's features and capabilities go to market, shape the narratives that sales and customer success rely on every day, and hold the bar on what "good" looks like for launches, positioning, and enablement.

Rated a top place to work in product marketing and product marketing team of the year by the Product Marketing Alliance, this is a team that values rigor, initiative, and results — and we hold managers to the same standard. You'll be expected to develop your people, drive portfolio performance, and operate with the same bias toward action you ask of your team.

Who you are: 
  • You lead people, not just projects. You have managed or formally mentored PMMs and know the difference between delegating tasks and developing capability. You can coach someone through a weak positioning draft, give direct feedback when the work isn't landing, and still keep the person motivated and growing.

  • You come with a point of view. You can look across a product portfolio, a set of funnel metrics, and a competitive landscape and form a clear strategic perspective — then articulate it credibly with product, sales leadership, senior stakeholders, and your team.

  • You're a strong storyteller and you raise the bar on others' stories. You write well. But more importantly, you can read someone else's messaging doc and immediately identify what's missing, what's muddled, and what will fall flat with the audience. Your instinct is to sharpen, not just to produce.

  • You hold the standard on cross-functional execution. You've worked in a SaaS environment where GTM involves coordinating with product, revenue enablement, sales, and CS simultaneously. You know how to move work forward across competing priorities without losing alignment — and you know when to escalate versus when to unblock it yourself.

  • You turn data into direction. You set measurable goals for your portfolio and your team, and you use funnel metrics, adoption data, competitive signals, and content performance to track progress and course-correct. You're comfortable owning the measurement framework end-to-end — from defining success to reporting on it.

  • You operate well in ambiguity. Clio moves fast. Roadmaps shift. Priorities get re-sequenced. You can adapt your team's focus without losing momentum, and you communicate changes with enough clarity that your team doesn't spiral.

What you'll work on:

Portfolio Leadership

  • Own the end-to end GTM strategy, drive product adoption, feature engagement and retention across your portfolios while setting clear priorities for your team

  • Maintain standout positioning and messaging strategy that is grounded in customer insights, competitive intelligence, and business goals — and that your team has what they need to deliver against it

  • Drive growth across portfolio KPIs, using data, customer feedback, and market intelligence to identify opportunities, strategy and recommendations

  • Serve as the primary point of accountability for your portfolio, connecting product strategy to marketing outcomes

Go-to-Market Strategy & Planning

  • Lead GTM planning cycles, ensuring priorities align with the direction set by the Sr. Manager, Product Marketing

  • Partner with your Product Management counterparts to ensure customer and market insights are consistently informing the roadmap and informing GTM decisions

  • Set clear standards for how your team launches features, drives adoption, measures success, and scales learnings — while empowering them to own execution

Cross-Functional Collaboration 

  • Represent  your portfolios in monthly PMM-CMM cross-functional planning to ensure adequate prioritization of your portfolios

  • Build strong working relationships with stakeholders outside your immediate team to remove execution blockers and drive shared objectives forward

  • Ensure your team is resourced and set up to deliver on cross-functional commitments

People Leadership

  • Lead, coach, and develop your team, supporting their career growth while holding them accountable to strong performance and results

  • Build a high-performing team culture grounded in ownership, collaboration, and continuous improvement

  • Drive high engagement on your team and proactively address issues before they impact performance or morale

  • Create and maintain internal equity within your team, working with relevant stakeholders to ensure fairness and consistency

  • Enable your team to deliver impact in line with department goals — and guide them with clarity and confidence when faced with change

  • Report to the Senior Manager, Product Marketing, contributing to team-wide planning and helping raise the standard of product marketing execution at Clio

What you may have:
  • 7+ years of experience in product marketing, with meaningful ownership of go-to-market strategy across a product portfolio

  • 2+ years of experience leading and developing product marketers, including coaching on messaging and positioning craft

  • Demonstrated ability to translate complex product capabilities into clear value propositions

  • Experience partnering directly with product management, sales leadership, and customer success to drive cross-functional launches and adoption

  • Strong analytical skills and experience using funnel, adoption, and competitive data to set goals and course-correct a team's priorities

  • Ability to plan, organize, and execute across multiple concurrent launches and portfolios while meeting deadlines

  • Strong communication and writing skills, including the ability to read someone else's draft and identify what's missing or muddled before it reaches sales or customers

  • Comfort making decisions and re-sequencing priorities with imperfect information as roadmaps shift

This role is a backfill for an existing position.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
 

Some highlights of our Total Rewards program include:

  • Competitive, equitable salary with top-tier health benefits, dental, and vision insurance 

  • Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week. 

  • Flexible time off policy, with an encouraged 20 days off per year.

  • $2000 annual counseling benefit

  • RRSP matching and RESP contribution 

  • Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The expected salary range for this role is $138,400 to $207,600 CAD. Initial placement within the range is informed by geographic region, experience, and skillset, with room to progress as impact and tenure grow. Final offer amounts will vary based on candidate profile.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility 

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.

Disclaimer: We only communicate with candidates through official @clio.com email addresses.

Skills Required

  • 7+ years of experience in product marketing with ownership of go-to-market strategy across a product portfolio
  • 2+ years of experience leading and developing product marketers, including coaching on messaging and positioning
  • Experience leading GTM planning and executing cross-functional launches with product, sales, and customer success
  • Demonstrated ability to translate complex product capabilities into clear value propositions and messaging
  • Strong analytical skills using funnel, adoption, and competitive data to set goals and course-correct priorities
  • Experience operating in a SaaS environment and coordinating GTM with product, revenue enablement, sales, and CS
  • Ability to plan, organize, and execute multiple concurrent launches and portfolios while meeting deadlines
  • Strong communication and writing skills, including the ability to critique and improve others' messaging drafts
  • Ability to lead people, coach team members, and develop capability rather than just delegate tasks
  • Comfort making decisions and re-sequencing priorities with imperfect information in ambiguous, fast-moving environments

Clio Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Clio and has not been reviewed or approved by Clio.

  • Fair & Transparent Compensation Public salary bands on job postings and a regional pay‑transparency report signal clear ranges and equity review practices. Pay‑range transparency is described as global, with internal ranges shared company‑wide.
  • Healthcare Strength Health, dental, and vision coverage are emphasized, with U.S. healthcare called out as strong and Canada‑based employees receiving a dedicated counseling benefit. Wellness programming and an Employee and Family Assistance Program complement core medical coverage.
  • Leave & Time Off Breadth Flexible paid time off with a stated four‑week minimum and paid volunteering time are part of the standard package. Parental leave is offered for birthing and non‑birthing parents.

Clio Insights

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The Company
HQ: Burnaby, BC
889 Employees
Year Founded: 2008

What We Do

Clio is the undisputed leader in cloud-based legal technology offering practice management, CRM and client intake software. Clio enables lawyers to be more client-centered and has earned the most 5 star reviews, the approval of over 65 bar associations and law societies around the world, and a global customers base of 150,000. Clio enables law firms to deliver better client experiences through cloud-based practice management, CRM and client intake software. Clio was the first to bring cloud-based legal practice management software to market, and has been leading the industry since 2008 with the first client-centered suite of cloud-based law firm solutions, the Legal Trends Report, and the Clio Cloud Conference, which is now the most widely attended legal tech conference in the industry. Clio is more than software. Clio is the only provider truly invested in the success of you and your clients. Clio’s team of client and firm success specialists combine their expertise on the Legal Trends Report, with their knowledge of Clio’s leading cloud-based legal practice management, CRM and client intake software to help lawyers run results-driven law firms using real time insights. Founded in Vancouver, Canada, Clio employs over 500 staff across five global offices and has been named one of Canada’s Best Managed Companies, a Deloitte Fast 50 company, and one of Canada’s Most Admired Corporate Cultures.

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