Shure is seeking a strategic and customer-focused Product Management professional to lead the development and lifecycle of innovative audio solutions. This role blends technical expertise, customer empathy, and business acumen to deliver products that meet market demands and exceed user expectations.
In your role as Manager, Product Management, you will lead the definition and prioritization of a portfolio of signal processing, control interfaces and related hardware for broadcast and media production. This role offers the challenge of creating a compelling product vision aligned with Shure’s strategic goals, bringing innovation to market and converting emerging applications and technologies into new business growth. The Associate Director is responsible for a roadmap, supporting multiple active projects and ongoing market assessments to drive a prioritized backlog of initiatives. This Product Management leader maintains expert domain knowledge of the business, technology and applications within the Broadcast and media production space, including media networking, control systems and a variety of go-to-market and service models.
This role is hybrid and based in our Niles, IL location.
Responsibilities- Leadership role on Product Development teams. Can handle multiple projects concurrently.
- Develop and maintain product roadmaps that reflect customer needs, market trends, and competitive dynamics.
- Consistently assess financial health of the portfolio or product lines, tracking performance of existing products and responding to changes in NPV for new products.
- Own product lifecycle profitability. Partner with sales, operations, and finance to ensure accurate forecasting and cost management across the portfolio.
- Agile prioritization at the Initiative and Solution Epic level
- Maintain strong domain knowledge and continuous assessment of cutting-edge signal processing and AI applications for audio, video and data in target markets.
- Act as the “Voice of the Customer,” gathering insights through market research, market data, and regular customer visits.
- Plan research and field-testing activities to gain and share the key insights for timely decisions.
- Provide direction and validation for UX and design teams
- Frame high value questions to be answered via data analytics, and prioritize capture of the appropriate analytics in product definition
Qualifications
- Bachelor’s degree in Marketing or related field. Graduate coursework is desirable. Minimum of 7 years of wide-ranging experience in marketing or product management of a technical product with responsibility for results, including costs and methods.
- Computer Science or Engineering degree or work experience a strong plus.
- The ideal candidate will have understanding and knowledge of audio systems
- Experience with software licensing and AAS models a strong plus.
- Ability to manage multiple efforts simultaneously and solve complex problems of diverse scope.
- Excellent critical listening, analytic, presentation and writing skills
- Fluency in requirements management and bug tracking tools, IT systems, server-client architectures.
- Bachelor’s degree in Marketing or related field.
- Ability to communicate regularly with associates in Asia and Europe (i.e. early morning and evening videoconferences), including up to 30% travel.
- Ability to achieve extraordinary results in a highly collaborative, consensus-driven culture.
- Superior written, visual, and verbal communication skills.
- Significant experience creating/executing value propositions and product positioning strategies.
- Past interaction with executives and/or major customers involving negotiation or attempting to influence senior level leaders regarding matters of significance to the organization.
Applicants for this position must be currently authorized to work in the United States on a full-time basis. Shure will not sponsor applicants for this position for work visas.
WHO WE ARE
Shure’s mission is to be the most trusted audio brand worldwide – and for over a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn’t stop at our products. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.
Shure is headquartered in United States. We have more than 35 regional sales offices, engineering hubs, distribution centers and manufacturing facilities throughout the Americas, EMEA, and Asia.
Join Shure and Amplify Your Impact. Explore our unique culture and learn the key pillars that define our legacy of excellence.
THE MIX MATTERSDon’t check off every box in the job requirements? No problem! We recognize that every professional journey is unique and are committed to providing an equitable candidate experience for all prospective Shure Associates. If you’re excited about this role, believe you’ve got the skills to be successful, and share our passion for creating an inclusive, diverse, equitable, and accessible work environment, then apply!PAY TRANSPARENCYShure offers a competitive compensation structure that is reviewed annually to attract, hire, and retain the industry’s top talent. Base salaries vary based on qualifications, geography, experience, and expertise in each respective discipline. The range displayed on each job posting reflects the minimum and maximum base salary for the opportunity. The base salary for this position ranges from $103,900 to $176,700 with a midpoint target. This position may also be eligible for our incentive pay program, which varies based on individual and Company performance in the year. If your salary expectations do not align, still apply as we are often flexible on the seniority of posted positions. All positions also include an award-winning benefits package.
WE GOT YOU - Our BenefitsAt Shure, we prioritize the well-being of our Associates. We offer competitive rewards packages to full-time and part-time Associates working 24 or more hours a week that address physical, mental, financial, and overall well-being. Our benefits include comprehensive healthcare, mental health and retirement savings plans, generous paid time off programs, employee discounts, professional development opportunities, work-life balance initiatives, employee recognition programs, and volunteering/community involvement opportunities. To learn more, check out our Benefits At A Glance.
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Skills Required
- Bachelor's degree in Marketing or a related field
- At least 7 years of broad marketing or product management experience with technical products and responsibility for results, costs, and methods
- Knowledge of audio systems
- Ability to analyze complex issues and data while evaluating multiple factors and current business trends
- Experience determining appropriate resource use to meet objectives
- Ability to lead collaborative efforts among project team members
- Ability to follow processes and operational policies when selecting solution methods and techniques
- Ability to develop and administer schedules and establish performance requirements
- Ability to travel 25%
- Excellent critical listening, analytical, and writing skills
- Fluency in Microsoft Office software and internal IT systems
- Current authorization to work full-time in the United States without visa sponsorship
What We Do
Shure has been making people sound extraordinary for nearly a century. Founded in 1925, the Company is a leading global manufacturer of audio equipment known for quality, performance, and durability. We make microphones, wireless microphone systems, in-ear monitors, earphones and headphones, conferencing systems, and more.






